Words & Banter

RED & BLACK … Are Coasting?!

Design by Sawyer Pennington, Underlying photo by Jon Tyson on Unsplash


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I have a question, but I'm concerned that once I ask it, you'll tell me it will make a good post for our website.


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And, what is wrong with that?


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Sometimes I simply want to ask a question – not have to document the conversation.


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Says the former straight-A student who, to this day, takes copious notes?


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Yes, but at business meetings or when we're on business calls. Or when I'm talking with medical experts. Or maybe when … Never mind. I get your point. But not with my sister!


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But, you keep telling me our telephone conversations would make great podcasts, so how is basically creating a transcript of them any different?


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They would make great podcasts. Especially since most people could relate to my frustration of turning to you for answers, but instead getting questions. Lots of questions.


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Not always.


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You're right. Sometimes I get sarcastic remarks. Or you connecting dots that I think are unconnectable. I never know what to expect!


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Actually, you do. You know that you will get sarcastic – and pragmatic. Just like I know I will get warm and fuzzy. The good news is consistency and dependability are valuable traits. Regardless, what was the question you originally wanted to ask?


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I was wondering why do I feel like we're as busy as we've ever been, yet at the same time, we're as unclear about where we're going as we've ever been?


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That is an "almost" accurate description. Sometimes you know where you want to end up but need to figure out the best way to get there. Right now, we are busy keeping all options open.


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Well, that would explain why our daily posts are a mixture of real-life topics interspersed with our "commentary" on current events. And until we started doing them, I didn't realize that we'd touch on so many subjects, although I'm not surprised that you and I always seem to see things differently.


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That is an understatement. But, the challenge is we have so much existing content, and are constantly producing more, that is of interest to broader demographics than I ever expected. Layer on top, we are in an ever-changing marketplace hungry for content.


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That's been our problem ever since Neiman Marcus launched our self-published book, which at the time we thought could be the basis of a sitcom. But then the detours started, and we kept "throwing stuff against the wall" to see what would stick, and it seems everything did.


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The hardest thing for me was to let Red & Black grow organically, riding along as we traveled down different roads when part of me wanted to grab the steering wheel and drive it in a specific direction.


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You and your car analogies. But I've been shocked that you've been so patient. It seems very out of character, especially as you sign many of your emails "throttle on" and that's the last thing we're able to do.


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When you race, you are either on the throttle or the brake. You "pick a pedal" and stick to it. The purpose of braking is to slow the car down to steer through a corner (change directions), and you "throttle on" once the car is pointed in the right direction. So, that is basically what I am saying when I sign an email that way. But, right now we are coasting along.


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So keeping with your analogy, is the fact we hired an industry expert to help us identify the road to take to build the Red & Black brand as well as pitch potential partners (whether a publisher, an agency, a content provider, or even a consumer product company) like getting a new race car driver?


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Exactly. But, in this case, we are replacing an amateur (I know my limitations) with a professional because he successfully developed entertainment franchises for Disney and Hasbro. The fact he sees the potential for Red & Black to be a "franchise" is one thing, but having the experience and industry contacts to help make it happen takes it to a new level.


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It's funny. At first, I was confused when he used the term "franchise" as that term makes me think of buying a McDonald's, not building a brand or "franchise" like Power Rangers. But I guess every industry has its own terminology. Meanwhile, there's not much we can do right now except to let him get to work, have patience, and continue to "coast" …


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And, look forward to the day we can say, "Throttle on."

Want to read other columns? Here's a list.
Design by Sawyer Pennington, Underlying photo by Jon Tyson on Unsplash


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As much of a history buff as I am, I’m embarrassed to admit that for a long time, I didn’t know March was Women’s History Month. But now that I do, I’m amazed by all the inspirational stories of women’s remarkable achievements.


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Too bad Natasha and Sawyer do not still live at home; it would be fun to start a conversation by asking them what women they find inspiring.


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I already know who they would pick. The first woman to race the road course at Indianapolis Motor Speedway. And I’d have to agree with them. Your Ferrari racing has made an impact on so many people. But especially girls.


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Until you mentioned it several years ago, I never thought about that. In the 1970s, I was one of the few women in business school. I then made a career in the male-dominated oil and gas industry. I am used to being a “token” female.


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Trust me. I watch people whenever we’ve done speaking engagements. It’s predictable ... we put up the family tree, and Natasha and Sawyer get awws, but your two racecars get everyone’s attention.
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Were you like Red and shocked when the actor Chadwick Boseman died at the age of 43 after battling colon cancer for years? Cancer isn’t only for older people, and recent studies show more people under 50 are getting cancer. (Doctors aren’t sure why but suspect it may be due to less physical activity, more highly processed foods, and new toxins.) That’s why cancer screenings are more important than ever!

February may be Cancer Prevention Month – but we need to do it all year! Every year. And is why we’re rerunning last year’s post …



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I know that cancer isn’t the “death sentence” it used to be when we were growing up, but it’s still a very scary word. Especially if it’s heard “close to home”.


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When we were young, the word was rarely said. And if it was, it was whispered or referred to as the “ c-word.”


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Kind of like when I had my two miscarriages. No one wanted even to acknowledge, let alone talk about, them. Which made it all the more difficult to get through it, although intellectually, I knew it was not uncommon.


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Unfortunately, neither is cancer. It is the second-leading cause of death in the world, surpassed only by heart disease. But, at least, it is no longer a taboo subject.


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Please don’t make this about numbers. It’s about people. Which you should know. I’m sure you remember when Daddy was diagnosed with parotid gland cancer , which luckily was treatable. And I’ve had skin cancer, although I was very fortunate, it was caught early and easily treated.
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Even though Red’sthe warm and fuzzy one and Black’s extremely pragmatic, we both think of hearts on Valentine’s Day. Just not in quite the same way …



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Happy Valentine’s Day. And before you say anything, yes, I know you don’t celebrate holidays, so just humor me.


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But, I do “celebrate” February being American Heart Month since heart disease is the leading cause of death – for both men and women.


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Gee, that’s one way to turn a “fun” holiday into a real downer. Today’s supposed to be about letting people you love and care about know that you’re thinking of them. Think Hallmark cards, squishy teddy bears, chocolate hearts.
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