Words & Banter

RED & BLACK … Are Coasting?!

Design by Sawyer Pennington, Underlying photo by Jon Tyson on Unsplash


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I have a question, but I'm concerned that once I ask it, you'll tell me it will make a good post for our website.


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And, what is wrong with that?


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Sometimes I simply want to ask a question – not have to document the conversation.


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Says the former straight-A student who, to this day, takes copious notes?


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Yes, but at business meetings or when we're on business calls. Or when I'm talking with medical experts. Or maybe when … Never mind. I get your point. But not with my sister!


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But, you keep telling me our telephone conversations would make great podcasts, so how is basically creating a transcript of them any different?


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They would make great podcasts. Especially since most people could relate to my frustration of turning to you for answers, but instead getting questions. Lots of questions.


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Not always.


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You're right. Sometimes I get sarcastic remarks. Or you connecting dots that I think are unconnectable. I never know what to expect!


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Actually, you do. You know that you will get sarcastic – and pragmatic. Just like I know I will get warm and fuzzy. The good news is consistency and dependability are valuable traits. Regardless, what was the question you originally wanted to ask?


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I was wondering why do I feel like we're as busy as we've ever been, yet at the same time, we're as unclear about where we're going as we've ever been?


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That is an "almost" accurate description. Sometimes you know where you want to end up but need to figure out the best way to get there. Right now, we are busy keeping all options open.


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Well, that would explain why our daily posts are a mixture of real-life topics interspersed with our "commentary" on current events. And until we started doing them, I didn't realize that we'd touch on so many subjects, although I'm not surprised that you and I always seem to see things differently.


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That is an understatement. But, the challenge is we have so much existing content, and are constantly producing more, that is of interest to broader demographics than I ever expected. Layer on top, we are in an ever-changing marketplace hungry for content.


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That's been our problem ever since Neiman Marcus launched our self-published book, which at the time we thought could be the basis of a sitcom. But then the detours started, and we kept "throwing stuff against the wall" to see what would stick, and it seems everything did.


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The hardest thing for me was to let Red & Black grow organically, riding along as we traveled down different roads when part of me wanted to grab the steering wheel and drive it in a specific direction.


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You and your car analogies. But I've been shocked that you've been so patient. It seems very out of character, especially as you sign many of your emails "throttle on" and that's the last thing we're able to do.


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When you race, you are either on the throttle or the brake. You "pick a pedal" and stick to it. The purpose of braking is to slow the car down to steer through a corner (change directions), and you "throttle on" once the car is pointed in the right direction. So, that is basically what I am saying when I sign an email that way. But, right now we are coasting along.


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So keeping with your analogy, is the fact we hired an industry expert to help us identify the road to take to build the Red & Black brand as well as pitch potential partners (whether a publisher, an agency, a content provider, or even a consumer product company) like getting a new race car driver?


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Exactly. But, in this case, we are replacing an amateur (I know my limitations) with a professional because he successfully developed entertainment franchises for Disney and Hasbro. The fact he sees the potential for Red & Black to be a "franchise" is one thing, but having the experience and industry contacts to help make it happen takes it to a new level.


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It's funny. At first, I was confused when he used the term "franchise" as that term makes me think of buying a McDonald's, not building a brand or "franchise" like Power Rangers. But I guess every industry has its own terminology. Meanwhile, there's not much we can do right now except to let him get to work, have patience, and continue to "coast" …


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And, look forward to the day we can say, "Throttle on."

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Photo by chameleoneye for iStock

Tonight is the first night of Chanukah (FYI, there are multiple "correct" spellings), and while Red may be celebrating the Festival of Lights with potato latkes (pancakes), when she lights the menorah to symbolize bringing light into darkness, she’ll be laughing at Black’s car analogy …



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At the risk of Black coming up with another potato analogy, for me, Chanukah's all about potato latkes. The childhood memories of our dad grating pounds and pounds of potatoes to the point where I'm not sure I could see our kitchen table, many decades later, my eldest daughter taste-testing latkes from an assortment of places. (I love to cook, but latkes are a lot of work.)

Of course, the lighting of the menorah is also such a special part of the holiday celebration, whether the electric menorah that my parents had where you would "twist" each light bulb as the nights progressed or the more traditional menorah with candles that my daughters and I light each year (and never leave unattended).


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I never cease to be amazed by the miracle of Chanukah (regardless of whether you spell it Chanukah or Hanukkah, or some other variation) and how the oil that was only supposed to last one day instead lasted for eight days. It is as if your cellphone indicated it is at 12% but lasts eight days. Or, if the gas gauge in your car indicates you have 25 miles left, but you are able to drive 200 miles. Sometimes things happen that defy logic, and that is where faith takes over. And, a belief in something bigger than all of us.

Tomorrow is the start of Chanukah, the Festival of Lights, which celebrates hope and miracles – and who could not use hope and miracles?

Happy Chanukah!

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Every year on #GivingTuesday, Red tells Black that she knows how important giving is – whether time or money – but, unlike Black, she doesn’t have a meaningful charity that’s been part of her life for decades. We often “repeat” the conversation below, but this year, Black suggested that Red use #GivingTuesday to think about what charity inspires her or holds special meaning, and then get involved. Making it personal often ends up making it a year-round passion rather than a one-off obligation.

But no matter how you approach charity, beware of potential scammers. And, if in doubt — check them out! (Black likes GuideStar and Charity Navigator.)



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I know today’s Giving Tuesday, but what I always find so amazing is how you treat every day as “Giving Tuesday."


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What makes you say that? I do not donate to an organization or charity every day.


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You’re always so literal. I meant that the spirit of “giving to others”, whether donating or providing support in some way, seems to be part of your daily life.


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I think you are exaggerating.
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Underlying photo by Alleko on iStock

What’s so funny about the holiest day in Judaism, Yom Kippur, the “Day of Atonement”? A day where you fast as a way to help you deeply reflect on your past year, asking forgiveness, and then promising to do better.

Well, technically, nothing is funny about the holiday, but every time we think of this speaking engagement, it makes us laugh (as it did our audience) …



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I know that Yom Kippur isn't exactly known as one of the "fun" Jewish holidays, but every year, I can't help but laugh at what's easily my number one Yom Kippur memory.


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That is what makes memories … memorable. And, finding something to laugh at on Yom Kippur, the Day of Atonement, which is probably the most important and solemn Jewish holiday, would be memorable.


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I can't believe you're not even curious what it is!?
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