| I have a question, but I'm concerned that once I ask it, you'll tell me it will make a good post for our website. |
| And, what is wrong with that? |
| Sometimes I simply want to ask a question – not have to document the conversation. |
| Says the former straight-A student who, to this day, takes copious notes? |
| Yes, but at business meetings or when we're on business calls. Or when I'm talking with medical experts. Or maybe when … Never mind. I get your point. But not with my sister! |
| But, you keep telling me our telephone conversations would make great podcasts, so how is basically creating a transcript of them any different? |
| They would make great podcasts. Especially since most people could relate to my frustration of turning to you for answers, but instead getting questions. Lots of questions. |
| Not always. |
| You're right. Sometimes I get sarcastic remarks. Or you connecting dots that I think are unconnectable. I never know what to expect! |
| Actually, you do. You know that you will get sarcastic – and pragmatic. Just like I know I will get warm and fuzzy. The good news is consistency and dependability are valuable traits. Regardless, what was the question you originally wanted to ask? |
| I was wondering why do I feel like we're as busy as we've ever been, yet at the same time, we're as unclear about where we're going as we've ever been? |
| That is an "almost" accurate description. Sometimes you know where you want to end up but need to figure out the best way to get there. Right now, we are busy keeping all options open. |
| Well, that would explain why our daily posts are a mixture of real-life topics interspersed with our "commentary" on current events. And until we started doing them, I didn't realize that we'd touch on so many subjects, although I'm not surprised that you and I always seem to see things differently. |
| That is an understatement. But, the challenge is we have so much existing content, and are constantly producing more, that is of interest to broader demographics than I ever expected. Layer on top, we are in an ever-changing marketplace hungry for content. |
| That's been our problem ever since Neiman Marcus launched our self-published book, which at the time we thought could be the basis of a sitcom. But then the detours started, and we kept "throwing stuff against the wall" to see what would stick, and it seems everything did. |
| The hardest thing for me was to let Red & Black grow organically, riding along as we traveled down different roads when part of me wanted to grab the steering wheel and drive it in a specific direction. |
| You and your car analogies. But I've been shocked that you've been so patient. It seems very out of character, especially as you sign many of your emails "throttle on" and that's the last thing we're able to do. |
| When you race, you are either on the throttle or the brake. You "pick a pedal" and stick to it. The purpose of braking is to slow the car down to steer through a corner (change directions), and you "throttle on" once the car is pointed in the right direction. So, that is basically what I am saying when I sign an email that way. But, right now we are coasting along. |
| So keeping with your analogy, is the fact we hired an industry expert to help us identify the road to take to build the Red & Black brand as well as pitch potential partners (whether a publisher, an agency, a content provider, or even a consumer product company) like getting a new race car driver? |
| Exactly. But, in this case, we are replacing an amateur (I know my limitations) with a professional because he successfully developed entertainment franchises for Disney and Hasbro. The fact he sees the potential for Red & Black to be a "franchise" is one thing, but having the experience and industry contacts to help make it happen takes it to a new level. |
| It's funny. At first, I was confused when he used the term "franchise" as that term makes me think of buying a McDonald's, not building a brand or "franchise" like Power Rangers. But I guess every industry has its own terminology. Meanwhile, there's not much we can do right now except to let him get to work, have patience, and continue to "coast" … |
| And, look forward to the day we can say, "Throttle on." |
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| I know I shouldn’t say this, but I can’t stand N95 masks! They make me feel like a duck. |
| That quacks me up. Regardless, they are much more effective than cloth masks. And, FYI, they do come in different shapes. |
| I just wish they were more comfortable. |
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| It is a lot more comfortable than being on a ventilator or in a hospital. Or dealing with long-haul symptoms of COVID. It seems like such a small sacrifice – not only to protect yourself, but also those around you. |
| Which is why I’ve been masking from the beginning of the pandemic, and, in fact, I often double mask, just to be on the safe side. Although sometimes, it’s because I want to cover up my ugly “duck face” mask with a more attractive fashion mask. |
| Funny that you mention “attractiveness,” as there have been studies done, and masks can actually make people more attractive. But, I guess a PSA stating, “Improve your looks, wear a mask” might not be well-received. |
| Now that’s funny. But hopefully, now that the government’s going to make 400 million N95s available for free, no one should have an excuse not to wear one. I can remember at the beginning of the pandemic when you couldn’t find any masks, not even “fashion” ones. |
| That problem was solved, only to be replaced with a bigger issue. A combination of people who always resisted wearing masks, those who do not think vaccinated people need them, and those who are just getting tired of wearing them. After two years, so many people have lost whatever patience they used to have with COVID. |
| That’d be like our parents and grandparents losing patience with World War II and deciding to stop making sacrifices for the good of the country. But rationing went on for years! Whether it was cars and gas, or luxury items like silk and nylons, Americans didn’t think twice about doing their part. |
| Small sacrifices for the greater good. It is especially appalling when you think of those people who have made significant sacrifices, and I include all the frontline workers, for this nation, while others cannot do something as simple as wearing a mask. |
| That’s because in America, wearing a mask has become political. And I don’t know how even logic will help you get around it. All I do know is it just makes me roll my eyes. |
| Something you cannot hide behind your mask … |
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| Well, it’s our first column of the year. A new beginning. Any “new” ideas for topics? Something other than New Year’s resolutions. |
| Is there a reason you do not want to talk about resolutions? |
| Obviously, yours was not to ask fewer questions. |
| That will never happen, but you are avoiding the question. Why? |
| Because every year, I have a long list of things I want to do, and I start strong, but within a few months, I fall back into old habits. Sometimes it only takes weeks. It’s frustrating and disappointing. |
| Next question. What is the opposite of “old?" |
| I want to say, “New,” but this is clearly one of your trick questions. |
| ”New” would technically be correct … but, so is “current.” Most people think of resolutions as total overhauls, which has never made sense to me. Instead of major change, which is rarely a realistic goal, why not focus on improving and doing things better? |
| Now that’s an interesting thought, especially as Sawyer said to me, mere minutes into the new year, that one of her resolutions was to build on last year’s goals at the gym. So, for me, instead of using that dreaded word “diet,” I could just focus on eating better. |
| “Dieting” is focused on weight loss, but eating better is about healthy choices. It may sound like a nuance, but it is a different mindset. |
| All I know is phrasing it that way already takes the pressure off. And since I love fruit and salads, it’d be easier to think about using them as substitutes vs. trying to give up the “bad stuff”. |
| Exactly. Keep what you are doing that is good and get rid of – or at least reduce – what is not so good. |
| I find it interesting that you said “not so good” instead of “bad.” I
like that. It puts the focus on the good. Which is a good
idea! Pun intended. |
| And, that applies to everything … not just eating habits. |
| Well, it’s too bad that everyone doesn’t focus on the good. There’s so much negativity everywhere. You turn on the news, and that’s all you hear. You pick up the newspaper, and that’s all you see. And to make matters worse, I often feel like the media’s stirring the pot. |
| Good thing you are not on social media. It is even worse there. |
| I’d like to think people want good news, but I feel like you have to
search for those stories. For example, I get CNN headlines on my phone,
and there’s usually one or two “feel good” stories, but they’re typically buried
at the bottom. |
| Without boring you with studies and statistics, although people say they prefer stories with a “positive” message, they are drawn to “negative” stories. And, since the news media is big business, it gives audiences what they want. Maybe you should change your newsfeed to Axios, as I find its stories are not only factual, but have a human element as they explain “why” the information is important. Regardless, nothing requires you to keep up with all the news. |
| Usually it’s just background noise while I’m doing other things. But when Mom passed in mid-December, I stopped watching the news and have barely looked at the headlines on my phone. It started with me feeling like I didn’t need to hear anything negative going on in the world while I was dealing with my grief. And then I decided I didn’t miss all the negative news and preferred to focus on positive things. |
| Imagine if everyone took that same approach. Focusing on positive things, not negative. The difference it could make – not only to us individually but to society as a whole. |
| Do you think, in today’s world where people are so quick to criticize and find the negative, that’s even possible? |
| You tell me. After “divorcing” yourself from the news, have you noticed any change in your behavior toward others? |
| Yes, but it also might be because Mom’s passing has made me overly sensitive. However, I’ve found myself having more patience with other people. Places where I sometimes can be impatient – the grocery store, the gas station, etc. |
| You get impatient with people? So, you are not always warm and fuzzy? |
| Very funny. But if you’ll let me
finish ... instead of ignoring people and/or muttering to myself that they
were in my way or moving slowly or whatever, I’ve been giving people more “time”.
I make a point of trying to smile or
making a friendly comment. And almost everyone
has responded in a positive way. |
| Kindness can be contagious. So, maybe you should add that to your list of New Year’s resolutions. As I already said, resolutions do not have to be major overhauls, they are about improving and doing things better. |
| So, what do you plan to do better in the New Year? Work on your sarcasm, perhaps? |
| Actually, I have been told I already do that well. But, I guess there is always room for improvement … |
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