| I have a question, but I'm concerned that once I ask it, you'll tell me it will make a good post for our website. |
| And, what is wrong with that? |
| Sometimes I simply want to ask a question – not have to document the conversation. |
| Says the former straight-A student who, to this day, takes copious notes? |
| Yes, but at business meetings or when we're on business calls. Or when I'm talking with medical experts. Or maybe when … Never mind. I get your point. But not with my sister! |
| But, you keep telling me our telephone conversations would make great podcasts, so how is basically creating a transcript of them any different? |
| They would make great podcasts. Especially since most people could relate to my frustration of turning to you for answers, but instead getting questions. Lots of questions. |
| Not always. |
| You're right. Sometimes I get sarcastic remarks. Or you connecting dots that I think are unconnectable. I never know what to expect! |
| Actually, you do. You know that you will get sarcastic – and pragmatic. Just like I know I will get warm and fuzzy. The good news is consistency and dependability are valuable traits. Regardless, what was the question you originally wanted to ask? |
| I was wondering why do I feel like we're as busy as we've ever been, yet at the same time, we're as unclear about where we're going as we've ever been? |
| That is an "almost" accurate description. Sometimes you know where you want to end up but need to figure out the best way to get there. Right now, we are busy keeping all options open. |
| Well, that would explain why our daily posts are a mixture of real-life topics interspersed with our "commentary" on current events. And until we started doing them, I didn't realize that we'd touch on so many subjects, although I'm not surprised that you and I always seem to see things differently. |
| That is an understatement. But, the challenge is we have so much existing content, and are constantly producing more, that is of interest to broader demographics than I ever expected. Layer on top, we are in an ever-changing marketplace hungry for content. |
| That's been our problem ever since Neiman Marcus launched our self-published book, which at the time we thought could be the basis of a sitcom. But then the detours started, and we kept "throwing stuff against the wall" to see what would stick, and it seems everything did. |
| The hardest thing for me was to let Red & Black grow organically, riding along as we traveled down different roads when part of me wanted to grab the steering wheel and drive it in a specific direction. |
| You and your car analogies. But I've been shocked that you've been so patient. It seems very out of character, especially as you sign many of your emails "throttle on" and that's the last thing we're able to do. |
| When you race, you are either on the throttle or the brake. You "pick a pedal" and stick to it. The purpose of braking is to slow the car down to steer through a corner (change directions), and you "throttle on" once the car is pointed in the right direction. So, that is basically what I am saying when I sign an email that way. But, right now we are coasting along. |
| So keeping with your analogy, is the fact we hired an industry expert to help us identify the road to take to build the Red & Black brand as well as pitch potential partners (whether a publisher, an agency, a content provider, or even a consumer product company) like getting a new race car driver? |
| Exactly. But, in this case, we are replacing an amateur (I know my limitations) with a professional because he successfully developed entertainment franchises for Disney and Hasbro. The fact he sees the potential for Red & Black to be a "franchise" is one thing, but having the experience and industry contacts to help make it happen takes it to a new level. |
| It's funny. At first, I was confused when he used the term "franchise" as that term makes me think of buying a McDonald's, not building a brand or "franchise" like Power Rangers. But I guess every industry has its own terminology. Meanwhile, there's not much we can do right now except to let him get to work, have patience, and continue to "coast" … |
| And, look forward to the day we can say, "Throttle on." |
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| You’re going to roll your eyes, but lately, I’ve been thinking a lot about myself. |
| That is totally out of character, unless you are thinking of New Year’s resolutions. |
| Actually, no. For decades, my priorities, and therefore my life, have always been focused on the girls and Mom. But that’s all changing. And I’m not sure how to “change” with it. |
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| I know Mom’s passing has left a void in your life. And, although it was over a year ago, it overlapped with you becoming an empty-nester when Sawyer left for college last year. |
| Yes, and having Sawyer home for the holidays, thriving and talking about her future, combined with Natasha possibly buying a home in England, made it all hit home. Pun intended. It’s got me thinking about, well, me. |
| The girls will always need you, although now, for advice, guidance, and support versus day-to-day needs. It is time for the next chapter of your life. |
| Exactly! Except I’m not sure what I want to be when I grow up. |
| I refuse to “grow up.” I refuse to give up on dreams and thinking, pragmatically, of course, what could be. I will never stop being inquisitive. |
| You’ve always had the insatiable curiosity of a child, constantly asking, “Why? Why? Why?” Something I don’t possess, although I do admire it. Except for those times when it’s directed at me. |
| I know it can come across as questioning your decisions, but I am focused on the thought process. Anyway, if you cannot think like a child, what about like a business? |
| Do you mean I should now focus entirely on Red & Black? I love what we do and am excited about all the changes we have in store for 2023, but unlike you, work has never been my “reason for being”. |
| I was not suggesting you become a workaholic; I just think you would benefit from using the concept of a mission statement. But, make it a personal mission statement. |
| That’s easy. A fit and healthy woman of a “certain age” who has finally decluttered her house, organized her boxes full of papers, and has the time, and money, to travel and see family and friends more often. |
| Those are mainly goals and objectives. A business mission statement is a short paragraph, although it can be just a concise sentence, that summarizes the purpose of the business and what is most important to the company. In other words, its “reason for being”. |
| I knowthe definition, but don’t forget, I think more about the day-to-day stuff while you focus on the “big picture”. |
| Think of the mission statement as the ultimate destination, which you need to identify before you start to figure out how to get there. What is most important to you? What, if anything, are you passionate about? What would you want people to say about you when you are gone? What is the legacy you want to leave? |
| I started to say that’s rather morbid, but it does put everything in perspective. I remember Cousin Frankie’s funeral years ago after he died unexpectedly at a young age. Everyone talked about what a good person he was and how he touched all our lives with love and laughter. I’ll never forget our conversation on the plane home when you said, “How you want to be remembered is a good way to live your life.” |
| Yes, but it often gets forgotten in day-to-day living. New Year’s resolutions can be used as an annual reminder, although monthly reminders would be more effective. Which is why I think a mission statement could be invaluable. |
| I’m not sure how a few sentences, or even a paragraph, would make that big a difference. |
| Just starting to write it helps give you focus. It may be a little rough at first, but fine-tuning provides more clarity. Once written, it will give you a sense of direction. And, if you get off track, you can refer back to it. Although reviewing it on a regular basis to help you stay on track would be even better. |
| I like the thought of having a plan for becoming a “better” me. Too often, I feel like I’m trying to make changes in my life, changes I know are good for me, but without any real direction. |
| It is like getting in a car and driving; you will get somewhere – but not necessarily where you want to go. |
| I know that’s one of your favorite car analogies, but it’s still rather “big picture”. So how do I take this magical mission statement and actually use it? |
| One of the things you already mentioned was “the time, and money, to travel and see family and friends more often.” If you were writing a mission statement, and ignoring the “time and money” part, as everyone wants more of each, why would that be part of it? |
| Because in the last year, I reconnected with old friends “in person”, and it meant so much, not only to me but to them. |
| OK. And, why is that important? |
| Fine, here comes your inquisition. Well, I don’t even know where to begin. But I guess it boils down to letting them know how important they are to me, and how I’ll always be there for them. |
| Can you only do that with in-person visits? |
| Of course not. I’ve always called and/or Facetimed them. |
| Do you have time to write a letter? Can you afford a postage stamp? |
| OK, now you’re just being ridiculous. Or overly sarcastic. |
| Am I? Writing an old-fashioned letter has become a lost art, which means receiving a letter in the mail, or a “for no special reason” greeting card even without a handwritten note, can make an ordinary day – special. |
| I’ve always encouraged the girls to write handwritten thank-you notes but never thought about it in terms of a way to reach out to friends to let them know I’m thinking about them. It’s a nice idea. |
| I was not trying to be nice; I was trying to show you how a mission statement is not only “big picture”, but applies to your day-to-day life. It can help you create realistic resolutions that can become habits, all with the same underlying goal – becoming a “better you”. |
| Makes sense. Now, I just have to decide who I want to be in ’23. |
| Sounds like you are a woman on a mission. |
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