Words & Banter

RED & BLACK … Are Coasting?!

Design by Sawyer Pennington, Underlying photo by Jon Tyson on Unsplash


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I have a question, but I'm concerned that once I ask it, you'll tell me it will make a good post for our website.


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And, what is wrong with that?


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Sometimes I simply want to ask a question – not have to document the conversation.


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Says the former straight-A student who, to this day, takes copious notes?


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Yes, but at business meetings or when we're on business calls. Or when I'm talking with medical experts. Or maybe when … Never mind. I get your point. But not with my sister!


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But, you keep telling me our telephone conversations would make great podcasts, so how is basically creating a transcript of them any different?


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They would make great podcasts. Especially since most people could relate to my frustration of turning to you for answers, but instead getting questions. Lots of questions.


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Not always.


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You're right. Sometimes I get sarcastic remarks. Or you connecting dots that I think are unconnectable. I never know what to expect!


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Actually, you do. You know that you will get sarcastic – and pragmatic. Just like I know I will get warm and fuzzy. The good news is consistency and dependability are valuable traits. Regardless, what was the question you originally wanted to ask?


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I was wondering why do I feel like we're as busy as we've ever been, yet at the same time, we're as unclear about where we're going as we've ever been?


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That is an "almost" accurate description. Sometimes you know where you want to end up but need to figure out the best way to get there. Right now, we are busy keeping all options open.


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Well, that would explain why our daily posts are a mixture of real-life topics interspersed with our "commentary" on current events. And until we started doing them, I didn't realize that we'd touch on so many subjects, although I'm not surprised that you and I always seem to see things differently.


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That is an understatement. But, the challenge is we have so much existing content, and are constantly producing more, that is of interest to broader demographics than I ever expected. Layer on top, we are in an ever-changing marketplace hungry for content.


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That's been our problem ever since Neiman Marcus launched our self-published book, which at the time we thought could be the basis of a sitcom. But then the detours started, and we kept "throwing stuff against the wall" to see what would stick, and it seems everything did.


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The hardest thing for me was to let Red & Black grow organically, riding along as we traveled down different roads when part of me wanted to grab the steering wheel and drive it in a specific direction.


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You and your car analogies. But I've been shocked that you've been so patient. It seems very out of character, especially as you sign many of your emails "throttle on" and that's the last thing we're able to do.


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When you race, you are either on the throttle or the brake. You "pick a pedal" and stick to it. The purpose of braking is to slow the car down to steer through a corner (change directions), and you "throttle on" once the car is pointed in the right direction. So, that is basically what I am saying when I sign an email that way. But, right now we are coasting along.


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So keeping with your analogy, is the fact we hired an industry expert to help us identify the road to take to build the Red & Black brand as well as pitch potential partners (whether a publisher, an agency, a content provider, or even a consumer product company) like getting a new race car driver?


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Exactly. But, in this case, we are replacing an amateur (I know my limitations) with a professional because he successfully developed entertainment franchises for Disney and Hasbro. The fact he sees the potential for Red & Black to be a "franchise" is one thing, but having the experience and industry contacts to help make it happen takes it to a new level.


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It's funny. At first, I was confused when he used the term "franchise" as that term makes me think of buying a McDonald's, not building a brand or "franchise" like Power Rangers. But I guess every industry has its own terminology. Meanwhile, there's not much we can do right now except to let him get to work, have patience, and continue to "coast" …


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And, look forward to the day we can say, "Throttle on."

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We first ran the post below five years ago, and we’re glad April’s no longer Autism Awareness Month but now is Autism Acceptance Month. Especially as autism seems to have become more commonplace (partially due to improved diagnosis, but also less stigma). Most important, though, is learning about autism, including how to talk about it in a non-judgmental way … because that’s what helps all of us move from awareness to acceptance.


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Did you know that April's Autism Awareness Month? I wasn't aware (pun intended) of it until I read our local homeowner's monthly newsletter and it caught my eye.


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Actually, last month the founding organization, the Autism Society, changed "Awareness "to "Acceptance" to foster inclusivity, as knowing about something is very different from accepting it. But I am guessing that is not the point of this call.


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Although it isn't autism, it reminded me of years ago when we found out that Natasha has learning disabilities.


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I think you mean DIFF-abilities.


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Of course, that's another thing I remember. I was focused on the negative aspects of her diagnosis until you asked me, point-blank, "Why are they called disabilities?" And proceeded to explain that everyone has different strengths and weaknesses.


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Exactly! Imagine the world if everyone excelled at math, but flunked English. Or, a world of lawyers, but no musicians. Some people are better at social skills, while others excel at handling technical data. Why not just say that people who have different skillsets and abilities have DIFF-abilities versus making them feel like they have shortcomings?
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So, how do you plan to explain how our WORDS & BANTER section is different from BANTER BITES? Although it often takes more than a "bite" of sisterly banter to address topics, especially since we always seem to have very different perspectives.


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You just explained it.


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Do you think we should mention how, on the surface, it may appear as a hodge-podge? An assortment of topics. Things that don’t fit “nice and neat” in specific categories.


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Areyou describing WORDS & BANTER? Or, life?


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I should've known that you'd answer my question with a question.


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How long have I been your sister? By now, you should be used to it.


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True. Just like you should be used to my blah-blah-blah.


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Which explains why we never have a shortage of words … or sisterly banter.


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That, and the fact that you always seem to have a different point of view or perspective on any given topic.


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We are sisters— not clones.



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Well, sometimes I think you’re a Vulcan. Anyway, should we mention that if they want a weekly dose of Red & Black banter and perspective, they should sign up for our newsletter at the bottom of this page?


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You just did.

We love it when Passover, Good Friday, and Easter overlap. Yes, they’re very different celebrations, but they have a lot in common — tradition, history, family, and hope. And the post below is worth repeating, because we wish everyone could remember what we have in common instead of our differences …


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I can't tell you how much I love when Passover and Easter are close together. And this year, the last day of Passover falls on Easter!


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They usually fall close to one another, and when the girls were young and celebrated everything (which many interfaith families do), it allowed me to be efficient in terms of gift-giving and celebration meals.


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I'll never forget you adding fluffy Easter bunnies and pastel-colored eggs to a Zabar's basket of Passover goodies. But I wasn't really thinking about that.
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