| I have a question, but I'm concerned that once I ask it, you'll tell me it will make a good post for our website. |
| And, what is wrong with that? |
| Sometimes I simply want to ask a question – not have to document the conversation. |
| Says the former straight-A student who, to this day, takes copious notes? |
| Yes, but at business meetings or when we're on business calls. Or when I'm talking with medical experts. Or maybe when … Never mind. I get your point. But not with my sister! |
| But, you keep telling me our telephone conversations would make great podcasts, so how is basically creating a transcript of them any different? |
| They would make great podcasts. Especially since most people could relate to my frustration of turning to you for answers, but instead getting questions. Lots of questions. |
| Not always. |
| You're right. Sometimes I get sarcastic remarks. Or you connecting dots that I think are unconnectable. I never know what to expect! |
| Actually, you do. You know that you will get sarcastic – and pragmatic. Just like I know I will get warm and fuzzy. The good news is consistency and dependability are valuable traits. Regardless, what was the question you originally wanted to ask? |
| I was wondering why do I feel like we're as busy as we've ever been, yet at the same time, we're as unclear about where we're going as we've ever been? |
| That is an "almost" accurate description. Sometimes you know where you want to end up but need to figure out the best way to get there. Right now, we are busy keeping all options open. |
| Well, that would explain why our daily posts are a mixture of real-life topics interspersed with our "commentary" on current events. And until we started doing them, I didn't realize that we'd touch on so many subjects, although I'm not surprised that you and I always seem to see things differently. |
| That is an understatement. But, the challenge is we have so much existing content, and are constantly producing more, that is of interest to broader demographics than I ever expected. Layer on top, we are in an ever-changing marketplace hungry for content. |
| That's been our problem ever since Neiman Marcus launched our self-published book, which at the time we thought could be the basis of a sitcom. But then the detours started, and we kept "throwing stuff against the wall" to see what would stick, and it seems everything did. |
| The hardest thing for me was to let Red & Black grow organically, riding along as we traveled down different roads when part of me wanted to grab the steering wheel and drive it in a specific direction. |
| You and your car analogies. But I've been shocked that you've been so patient. It seems very out of character, especially as you sign many of your emails "throttle on" and that's the last thing we're able to do. |
| When you race, you are either on the throttle or the brake. You "pick a pedal" and stick to it. The purpose of braking is to slow the car down to steer through a corner (change directions), and you "throttle on" once the car is pointed in the right direction. So, that is basically what I am saying when I sign an email that way. But, right now we are coasting along. |
| So keeping with your analogy, is the fact we hired an industry expert to help us identify the road to take to build the Red & Black brand as well as pitch potential partners (whether a publisher, an agency, a content provider, or even a consumer product company) like getting a new race car driver? |
| Exactly. But, in this case, we are replacing an amateur (I know my limitations) with a professional because he successfully developed entertainment franchises for Disney and Hasbro. The fact he sees the potential for Red & Black to be a "franchise" is one thing, but having the experience and industry contacts to help make it happen takes it to a new level. |
| It's funny. At first, I was confused when he used the term "franchise" as that term makes me think of buying a McDonald's, not building a brand or "franchise" like Power Rangers. But I guess every industry has its own terminology. Meanwhile, there's not much we can do right now except to let him get to work, have patience, and continue to "coast" … |
| And, look forward to the day we can say, "Throttle on." |
Want to read other columns? Here's a list.
Until two years ago, Red had never heard of “Dry January” (see our conversation below). But whether or not you’ve taken the challenge, it’s never too late to develop healthy habits. And, FYI, there’s also “Damp January.”
|
I keep
getting emails about where to go for
mocktails. I know alcohol-free cocktails, like Virgin
Margaritas, have been around for a while, but I’d never heard that term before. Do you think it has to do with
New Year’s resolutions? |
| It can if any of your resolutions are to lose weight, save money, sleep better. Or, drink less. Psychologically, January is the month when we “reset”, so a UK-based organization, Alcohol Change UK , started Dry January , where you abstain from drinking alcohol. |
| Perfect timing since many people shop, eat, and drink more than usual over the holidays. |
| I know you used to drink a glass of Cold Duck on New Year’s Eve, a tradition going back to our childhood, but that hardly counts as drinking. But, I have always wondered why you rarely drink, but never asked. |
red head
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Black
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| That may be the only thing you haven’t asked me. It isn’t for any moral or health reasons; it’s because, even many decades later, I still have vivid memories of overdoing it at a fraternity dance at college. Although lately, I’ve been drinking more than normal. |
| For you, that means more than one drink … a year. |
| Very funny, but pretty much true. However, after visiting Tennessee Hills Distillery in the fall, I did develop a taste for their flavored rum. So, between the ones I brought home and the bottles of Moscato that Natasha had delivered to me by Drizly as a surprise holiday gift, I’ve had more to drink this holiday season than ever before. |
| Well, I drank more this year, too. But, that is because, during COVID, I went over a year without a drink. For years, I used to go out to dinner several times a week and would always have a drink or two, but now do not go out as often. Combine that with a lack of dating, and my alcohol consumption is almost non-existent. |
| But your condo has a pantry that you converted into a beautiful bar with all those liquor bottles on display. And you’ve collected wine for years. |
| Yes, it looks enticing, but I do not drink alone. Never have. But, if I did, I would probably need to hide the liquor, or put yellow “caution tape” in front of the bar during Dry January. |
| That’s funny, but do you really think that people can go cold turkey for an entire month? That seems like a long time if you’re used to drinking on a regular basis. |
|
Yes. Besides
the fact many
bars
are taking advantage
of Dry January to offer customers something
new and different
versus just alcohol-free versions of traditional
cocktails, the demand for nonalcoholic beverages continues to increase as more people
prioritize healthier lifestyles. Not to
mention, many people now feel less social pressure to drink.
|
| Please don’t start quoting statistics and studies! But don’t you think, come February, everyone will just go back to their “normal” habits? |
| Since you do not want me to mention any of the science, or the fact people are already drinking less , I will come at it another way. If once you start Dry January, you experience the health benefits, including more energy, why would you go back to your old habits? |
| Because it’s a habit? Sorry, I couldn’t resist. But good points, especially as we all know drinking can lead to health problems . Not to mention the risks of driving under the influence of alcohol. But I’d think there’s still some peer pressure to drink socially. |
| As more people are trying Dry January, or at least are aware of it, the more acceptable it becomes. And, the easier it is to find others to support you. Although sometimes you may need to avoid those people who do not. |
| Well, I’ve seen you drink this month. And you can’t blame it on me! What’s your excuse? |
| Dry January is not about having a perfect score. It is about reevaluating your relationship with alcohol. And, taking a night off does not mean the end of the effort. It just means it may be a Damp January. |
| It’s January, and everyone’s probably tired of reading about New Year’s resolutions. |
| Not me. Since I never make them, I never feel the need to read about them. |
| Of course, you don’t. So, what should we write about? |
| How about that we celebrate some of our favorite things in January? |
So many “National Days” in January are fun (we’ve written about them over the years) and remind us of some of our favorite things. (Can you pick which are Red’s favorite holidays and which are Black’s?) And whether or not you make resolutions, it’s always important to have a sense of humor and enjoy the simpler things in life …
- NATIONAL CLEAN YOUR DESK DAY: Resolutions Aside … A Clean Desk? Is That Even Possible???
- NATIONAL BAGEL DAY: Not A Trick Question ... Who Doesn’t Love Bagels?
- NATIONAL POPCORN DAY: Do People Really “Celebrate” Popcorn? Red Does!
- NATIONAL HUGGING DAY: Think Before … Hugging?!
- NATIONAL BACKWARD DAY: Celebrating Having Fun … And Success … By Being Backward?
Answer: Red’s favorites are Bagels, Popcorn, and Hugging. Black’s are Clean Desk, Bagels, and Backward.