Words & Banter

RED & BLACK … Are Coasting?!

Design by Sawyer Pennington, Underlying photo by Jon Tyson on Unsplash


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I have a question, but I'm concerned that once I ask it, you'll tell me it will make a good post for our website.


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And, what is wrong with that?


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Sometimes I simply want to ask a question – not have to document the conversation.


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Says the former straight-A student who, to this day, takes copious notes?


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Yes, but at business meetings or when we're on business calls. Or when I'm talking with medical experts. Or maybe when … Never mind. I get your point. But not with my sister!


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But, you keep telling me our telephone conversations would make great podcasts, so how is basically creating a transcript of them any different?


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They would make great podcasts. Especially since most people could relate to my frustration of turning to you for answers, but instead getting questions. Lots of questions.


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Not always.


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You're right. Sometimes I get sarcastic remarks. Or you connecting dots that I think are unconnectable. I never know what to expect!


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Actually, you do. You know that you will get sarcastic – and pragmatic. Just like I know I will get warm and fuzzy. The good news is consistency and dependability are valuable traits. Regardless, what was the question you originally wanted to ask?


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I was wondering why do I feel like we're as busy as we've ever been, yet at the same time, we're as unclear about where we're going as we've ever been?


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That is an "almost" accurate description. Sometimes you know where you want to end up but need to figure out the best way to get there. Right now, we are busy keeping all options open.


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Well, that would explain why our daily posts are a mixture of real-life topics interspersed with our "commentary" on current events. And until we started doing them, I didn't realize that we'd touch on so many subjects, although I'm not surprised that you and I always seem to see things differently.


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That is an understatement. But, the challenge is we have so much existing content, and are constantly producing more, that is of interest to broader demographics than I ever expected. Layer on top, we are in an ever-changing marketplace hungry for content.


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That's been our problem ever since Neiman Marcus launched our self-published book, which at the time we thought could be the basis of a sitcom. But then the detours started, and we kept "throwing stuff against the wall" to see what would stick, and it seems everything did.


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The hardest thing for me was to let Red & Black grow organically, riding along as we traveled down different roads when part of me wanted to grab the steering wheel and drive it in a specific direction.


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You and your car analogies. But I've been shocked that you've been so patient. It seems very out of character, especially as you sign many of your emails "throttle on" and that's the last thing we're able to do.


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When you race, you are either on the throttle or the brake. You "pick a pedal" and stick to it. The purpose of braking is to slow the car down to steer through a corner (change directions), and you "throttle on" once the car is pointed in the right direction. So, that is basically what I am saying when I sign an email that way. But, right now we are coasting along.


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So keeping with your analogy, is the fact we hired an industry expert to help us identify the road to take to build the Red & Black brand as well as pitch potential partners (whether a publisher, an agency, a content provider, or even a consumer product company) like getting a new race car driver?


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Exactly. But, in this case, we are replacing an amateur (I know my limitations) with a professional because he successfully developed entertainment franchises for Disney and Hasbro. The fact he sees the potential for Red & Black to be a "franchise" is one thing, but having the experience and industry contacts to help make it happen takes it to a new level.


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It's funny. At first, I was confused when he used the term "franchise" as that term makes me think of buying a McDonald's, not building a brand or "franchise" like Power Rangers. But I guess every industry has its own terminology. Meanwhile, there's not much we can do right now except to let him get to work, have patience, and continue to "coast" …


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And, look forward to the day we can say, "Throttle on."

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Design by Sawyer Pennington, Underlying photo by Jon Tyson on Unsplash

Remember summer reruns on TV? Well, this month’s column is a first … it’s a “rerun” of our July 2020 column, except we added the word “CRITICAL” in the title. Because, four years later, we feel it’s very sad (and scary) that our sentiments about our country’s leaders having the strength, courage, and conviction to be independent thinkers are still relevant (maybe even more than before). So, the Fourth of July may be behind us, but Election Day will be here before you know it.



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I keep forgetting to ask you, since Sawyer is away at camp, what did you do for July 4th?



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Well, it was a very different Fourth of July. No kids. No barbeque. No fireworks.


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I know most of the fireworks were cancelled, but is your barbeque grill broken?


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No, this year I decided to declare my "independence" from doing a big holiday grocery shop, major prep work, and cooking outdoors in Texas heat.


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I wish there were more people willing to declare their independence.



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Somehow I don't think you're talking about me making an easy pasta dish in the comfort of my air-conditioned house vs. standing over a hot barbeque on a hot day.
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How you celebrate July 4th may change from year to year (Red will still enjoy a quiet holiday, but this year will be reading as it may take all summer to get through “War and Peace”), but what should never change is remembering WHY (one of Black’s favorite words) we celebrate as well as the sacrifices made to live in a free country …



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This is going to be a very unusual July 4 th for me, with neither girl being home. Natasha always hated the fireworks, but Sawyer would insist we do all the traditional things – barbequing, lots of watermelon, and then watching the fireworks in the Texas heat and humidity. So, this year, I plan to make it a really “cool” holiday … staying in the air-conditioned house, watching a movie or one of my TV series, and celebrating my day of independence from any “mom” responsibilities with a big bucket of freshly popped popcorn!


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Well, everyone celebrates differently. But, when I think of Independence Day, I think about the challenges our Founding Fathers faced when they drafted the Declaration of Independence , especially as they did not always agree on issues. Challenges our nation continues to face (it is a holiday, so I will not get into the increasingly divisive aspects of politics). And, I cannot help but wonder how many people realize the extent of the sacrifices made by those who signed it in exchange for our country’s freedom. Which is why, as we celebrate July 4th, we need to remember,
We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.
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What do you get when you cross Flag Day (June 14) with June being Effective Communication Month? Well, if you include Black in the mix, you get one of Red’s favorite memories … and a unique way to think about the importance of communicating – whether in your personal or professional life. And especially if you’re in a racecar!


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This past weekend, I noticed a bunch of flags on my street and wondered why since July 4 th is still almost a month away. But this morning, I learned that today's Flag Day.


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Well, for someone who likes to decorate for the holidays, I would have thought you would have known all about it.


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I've heard of it, but I never really thought much about it, let alone when it is. I knew it had to do with the American flag, but it surprised me that it has nothing to do with Betsy Ross, which legend has made the first flag, although it seems there's no evidence to support that.


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If you want an interesting "story", read about why the American flag is called Old Glory . Regardless, the American flag, like all flags, communicates a message.


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I know you like to connect odd dots, but only you would see a connection between flags and communications.
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