I have a question, but I'm concerned that once I ask it, you'll tell me it will make a good post for our website. | |
And, what is wrong with that? | |
Sometimes I simply want to ask a question – not have to document the conversation. | |
Says the former straight-A student who, to this day, takes copious notes? | |
Yes, but at business meetings or when we're on business calls. Or when I'm talking with medical experts. Or maybe when … Never mind. I get your point. But not with my sister! |
But, you keep telling me our telephone conversations would make great podcasts, so how is basically creating a transcript of them any different? | |
They would make great podcasts. Especially since most people could relate to my frustration of turning to you for answers, but instead getting questions. Lots of questions. | |
Not always. | |
You're right. Sometimes I get sarcastic remarks. Or you connecting dots that I think are unconnectable. I never know what to expect! | |
Actually, you do. You know that you will get sarcastic – and pragmatic. Just like I know I will get warm and fuzzy. The good news is consistency and dependability are valuable traits. Regardless, what was the question you originally wanted to ask? | |
I was wondering why do I feel like we're as busy as we've ever been, yet at the same time, we're as unclear about where we're going as we've ever been? | |
That is an "almost" accurate description. Sometimes you know where you want to end up but need to figure out the best way to get there. Right now, we are busy keeping all options open. | |
Well, that would explain why our daily posts are a mixture of real-life topics interspersed with our "commentary" on current events. And until we started doing them, I didn't realize that we'd touch on so many subjects, although I'm not surprised that you and I always seem to see things differently. | |
That is an understatement. But, the challenge is we have so much existing content, and are constantly producing more, that is of interest to broader demographics than I ever expected. Layer on top, we are in an ever-changing marketplace hungry for content. | |
That's been our problem ever since Neiman Marcus launched our self-published book, which at the time we thought could be the basis of a sitcom. But then the detours started, and we kept "throwing stuff against the wall" to see what would stick, and it seems everything did. | |
The hardest thing for me was to let Red & Black grow organically, riding along as we traveled down different roads when part of me wanted to grab the steering wheel and drive it in a specific direction. | |
You and your car analogies. But I've been shocked that you've been so patient. It seems very out of character, especially as you sign many of your emails "throttle on" and that's the last thing we're able to do. | |
When you race, you are either on the throttle or the brake. You "pick a pedal" and stick to it. The purpose of braking is to slow the car down to steer through a corner (change directions), and you "throttle on" once the car is pointed in the right direction. So, that is basically what I am saying when I sign an email that way. But, right now we are coasting along. | |
So keeping with your analogy, is the fact we hired an industry expert to help us identify the road to take to build the Red & Black brand as well as pitch potential partners (whether a publisher, an agency, a content provider, or even a consumer product company) like getting a new race car driver? | |
Exactly. But, in this case, we are replacing an amateur (I know my limitations) with a professional because he successfully developed entertainment franchises for Disney and Hasbro. The fact he sees the potential for Red & Black to be a "franchise" is one thing, but having the experience and industry contacts to help make it happen takes it to a new level. | |
It's funny. At first, I was confused when he used the term "franchise" as that term makes me think of buying a McDonald's, not building a brand or "franchise" like Power Rangers. But I guess every industry has its own terminology. Meanwhile, there's not much we can do right now except to let him get to work, have patience, and continue to "coast" … | |
And, look forward to the day we can say, "Throttle on." |
Want to read other columns? Here's a list.
Even though Red’sthe warm and fuzzy one and Black’s extremely pragmatic, we both think of hearts on Valentine’s Day. Just not in quite the same way …
red head assets.rebelmouse.io | Happy Valentine’s Day. And before you say anything, yes, I know you don’t celebrate holidays, so just humor me. |
Black assets.rebelmouse.io | But, I do “celebrate” February being American Heart Month since heart disease is the leading cause of death – for both men and women. |
red head assets.rebelmouse.io | Gee, that’s one way to turn a “fun” holiday into a real downer. Today’s supposed to be about letting people you love and care about know that you’re thinking of them. Think Hallmark cards, squishy teddy bears, chocolate hearts. |
Black assets.rebelmouse.io | Do I have to? I rather think about eating well and exercising. I would think you would want to make sure you are around for the people you care about. |
red head assets.rebelmouse.io | I do, and the irony is that I know what to do . I just can’t find the motivation to keep it going for more than a few days. But when it comes to eating well and exercising, nothing seems to deter you. |
Black assets.rebelmouse.io | Because every morning, I walk into a large closet filled with size 2 clothing. |
red head assets.rebelmouse.io | That’s funny. |
Black assets.rebelmouse.io | It is the truth. I have always been a clothes horse. Now, decades later, I have a significant investment hanging in my closet. And, since almost everything is timeless and classic, I would be extremely annoyed if it no longer fit. |
red head assets.rebelmouse.io | Well, even if that’s something us “mere mortals” can’t relate to, at least it keeps you motivated. I just don’t have anything like that in my life. |
Black assets.rebelmouse.io | Really? I can name two things. |
red head assets.rebelmouse.io | Well, I’m not sure Natasha and Sawyer would want to be referred to as “things”, but I see your point. I think I did a better job staying fit when they were younger and truly needed me every day. Plus, back when I was cooking for them, I was more focused on healthy eating. |
Black assets.rebelmouse.io | Those are excuses. Are you saying that now that they no longer need you as cook and chauffeur, they also do not need your life experience and unconditional love? Especially as they face the challenges of adulthood. |
red head assets.rebelmouse.io | Ok, now I don’t know whether to feel guilty or sad because I’m not taking good enough care of myself to always be there for them. At least, if I’m lucky, for the next 30 or 40 years. |
Black assets.rebelmouse.io | How about stop being so dramatic and just start taking better care of yourself? Do you remember the airplane and oxygen mask analogy? |
red head assets.rebelmouse.io | Absolutely. It was one of your more clever trick questions. You asked me if I was on a plane with the girls and we lost altitude, causing the oxygen masks to drop, would I first put the mask on myself or the girls. I answered, “The girls, of course.” You then pointed out that if I didn’t take care of myself first, I wouldn’t be in a position to help them. |
Black assets.rebelmouse.io | And everyone else that might either need you or want to have you around for a long time. But, it is your call … you can make smart decisions now or regret it later. |
red head assets.rebelmouse.io | Well, that’s brutally honest. But it has motivated me to go for a walk and think about how I’m going to not only begin, but maintain, a “new and improved” lifestyle. I guess, in many ways, I’m now saying Happy Valentine’s Day to myself, not you. |
Black assets.rebelmouse.io | Mission accomplished. |
Are you taking the Dry January challenge and not having any alcohol for the month? Or, maybe you plan to drink less (but not nothing), which makes it Damp January. Or, maybe this is the first you’ve heard of it. (If so, there’s still time to start!)
Well, nothing much has changed from our approach to Dry January last year, except the one who had started drinking more last year is continuing the trend …
red head assets.rebelmouse.io |
I keep
getting emails about where to go for
mocktails. I know alcohol-free cocktails, like Virgin
Margaritas, have been around for a while, but I’d never heard that term before. Do you think it has to do with
New Year’s resolutions? |
Black assets.rebelmouse.io | It can if any of your resolutions are to lose weight, save money, sleep better. Or, drink less. Psychologically, January is the month when we “reset”, so a UK-based organization, Alcohol Change UK , started Dry January , where you abstain from drinking alcohol. |
red head assets.rebelmouse.io | Perfect timing since many people shop, eat, and drink more than usual over the holidays. |
Black assets.rebelmouse.io | I know you used to drink a glass of Cold Duck on New Year’s Eve, a tradition going back to our childhood, but that hardly counts as drinking. But, I have always wondered why you rarely drink, but never asked. |
red head assets.rebelmouse.io | That may be the only thing you haven’t asked me. It isn’t for any moral or health reasons; it’s because, even many decades later, I still have vivid memories of overdoing it at a fraternity dance at college. Although lately, I’ve been drinking more than normal. |
Black assets.rebelmouse.io | For you, that means more than one drink … a year. |
red head assets.rebelmouse.io | Very funny, but pretty much true. However, after visiting Tennessee Hills Distillery in the fall, I did develop a taste for their flavored rum. So, between the ones I brought home and the bottles of Moscato that Natasha had delivered to me by Drizly as a surprise holiday gift, I’ve had more to drink this holiday season than ever before. |
Black assets.rebelmouse.io | Well, I drank more this year, too. But, that is because, during COVID, I went over a year without a drink. For years, I used to go out to dinner several times a week and would always have a drink or two, but now do not go out as often. Combine that with a lack of dating, and my alcohol consumption is almost non-existent. |
red head assets.rebelmouse.io | But your condo has a pantry that you converted into a beautiful bar with all those liquor bottles on display. And you’ve collected wine for years. |
Black assets.rebelmouse.io | Yes, it looks enticing, but I do not drink alone. Never have. But, if I did, I would probably need to hide the liquor, or put yellow “caution tape” in front of the bar during Dry January. |
red head assets.rebelmouse.io | That’s funny, but do you really think that people can go cold turkey for an entire month? That seems like a long time if you’re used to drinking on a regular basis. |
Black assets.rebelmouse.io |
Yes. Besides
the fact many
bars
are taking advantage
of Dry January to offer customers something
new and different
versus just alcohol-free versions of traditional
cocktails, the demand for nonalcoholic beverages continues to increase as more people
prioritize healthier lifestyles. Not to
mention, many people now feel less social pressure to drink.
|
red head assets.rebelmouse.io | Please don’t start quoting statistics and studies! But don’t you think, come February, everyone will just go back to their “normal” habits? |
Black assets.rebelmouse.io | Since you do not want me to mention any of the science, or the fact people are already drinking less , I will come at it another way. If once you start Dry January, you experience the health benefits, including more energy, why would you go back to your old habits? |
red head assets.rebelmouse.io | Because it’s a habit? Sorry, I couldn’t resist. But good points, especially as we all know drinking can lead to health problems . Not to mention the risks of driving under the influence of alcohol. But I’d think there’s still some peer pressure to drink socially. |
Black assets.rebelmouse.io | As more people are trying Dry January, or at least are aware of it, the more acceptable it becomes. And, the easier it is to find others to support you. Although sometimes you may need to avoid those people who do not. |
red head assets.rebelmouse.io | Well, I’ve seen you drink this month. And you can’t blame it on me! What’s your excuse? |
Black assets.rebelmouse.io | Dry January is not about having a perfect score. It is about reevaluating your relationship with alcohol. And, taking a night off does not mean the end of the effort. It just means it may be a Damp January. |
red head assets.rebelmouse.io | It’s January, and everyone’s probably tired of reading about New Year’s resolutions. |
Black assets.rebelmouse.io | Not me. Since I never make them, I never feel the need to read about them. |
red head assets.rebelmouse.io | Of course, you don’t. So, what should we write about? |
Black assets.rebelmouse.io | How about that we celebrate some of our favorite things in January? |
So many “National Days” in January are fun (we’ve written about them over the years) and remind us of some of our favorite things. (Can you pick which are Red’s favorite holidays and which are Black’s?) And whether or not you make resolutions, it’s always important to have a sense of humor and enjoy the simpler things in life …
- NATIONAL CLEAN YOUR DESK DAY: Resolutions Aside … A Clean Desk? Is That Even Possible???
- NATIONAL BAGEL DAY: Not A Trick Question ... Who Doesn’t Love Bagels?
- NATIONAL POPCORN DAY: Do People Really “Celebrate” Popcorn? Red Does!
- NATIONAL HUGGING DAY: Think Before … Hugging?!
- NATIONAL BACKWARD DAY: Celebrating Having Fun … And Success … By Being Backward?
Answer: Red’s favorites are Bagels, Popcorn, and Hugging. Black’s are Clean Desk, Bagels, and Backward.