| I have a question, but I'm concerned that once I ask it, you'll tell me it will make a good post for our website. |
| And, what is wrong with that? |
| Sometimes I simply want to ask a question – not have to document the conversation. |
| Says the former straight-A student who, to this day, takes copious notes? |
| Yes, but at business meetings or when we're on business calls. Or when I'm talking with medical experts. Or maybe when … Never mind. I get your point. But not with my sister! |
| But, you keep telling me our telephone conversations would make great podcasts, so how is basically creating a transcript of them any different? |
| They would make great podcasts. Especially since most people could relate to my frustration of turning to you for answers, but instead getting questions. Lots of questions. |
| Not always. |
| You're right. Sometimes I get sarcastic remarks. Or you connecting dots that I think are unconnectable. I never know what to expect! |
| Actually, you do. You know that you will get sarcastic – and pragmatic. Just like I know I will get warm and fuzzy. The good news is consistency and dependability are valuable traits. Regardless, what was the question you originally wanted to ask? |
| I was wondering why do I feel like we're as busy as we've ever been, yet at the same time, we're as unclear about where we're going as we've ever been? |
| That is an "almost" accurate description. Sometimes you know where you want to end up but need to figure out the best way to get there. Right now, we are busy keeping all options open. |
| Well, that would explain why our daily posts are a mixture of real-life topics interspersed with our "commentary" on current events. And until we started doing them, I didn't realize that we'd touch on so many subjects, although I'm not surprised that you and I always seem to see things differently. |
| That is an understatement. But, the challenge is we have so much existing content, and are constantly producing more, that is of interest to broader demographics than I ever expected. Layer on top, we are in an ever-changing marketplace hungry for content. |
| That's been our problem ever since Neiman Marcus launched our self-published book, which at the time we thought could be the basis of a sitcom. But then the detours started, and we kept "throwing stuff against the wall" to see what would stick, and it seems everything did. |
| The hardest thing for me was to let Red & Black grow organically, riding along as we traveled down different roads when part of me wanted to grab the steering wheel and drive it in a specific direction. |
| You and your car analogies. But I've been shocked that you've been so patient. It seems very out of character, especially as you sign many of your emails "throttle on" and that's the last thing we're able to do. |
| When you race, you are either on the throttle or the brake. You "pick a pedal" and stick to it. The purpose of braking is to slow the car down to steer through a corner (change directions), and you "throttle on" once the car is pointed in the right direction. So, that is basically what I am saying when I sign an email that way. But, right now we are coasting along. |
| So keeping with your analogy, is the fact we hired an industry expert to help us identify the road to take to build the Red & Black brand as well as pitch potential partners (whether a publisher, an agency, a content provider, or even a consumer product company) like getting a new race car driver? |
| Exactly. But, in this case, we are replacing an amateur (I know my limitations) with a professional because he successfully developed entertainment franchises for Disney and Hasbro. The fact he sees the potential for Red & Black to be a "franchise" is one thing, but having the experience and industry contacts to help make it happen takes it to a new level. |
| It's funny. At first, I was confused when he used the term "franchise" as that term makes me think of buying a McDonald's, not building a brand or "franchise" like Power Rangers. But I guess every industry has its own terminology. Meanwhile, there's not much we can do right now except to let him get to work, have patience, and continue to "coast" … |
| And, look forward to the day we can say, "Throttle on." |
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| I love how The Eyewall newsletter keeps an eye (pun intended) on tropical activity in the Atlantic Ocean, Caribbean Sea, and Gulf of Mexico. Not only is it a great “no hype” analysis of what’s going on, but it really helps me deal with the prospect of any bad storms hitting Houston. |
| You definitely watch the weather more than I do. But, I know that is because you have an extreme “fear” (or however you want to describe it) of driving in heavy rain and potentially facing road flooding. |
| Borderline terror. Thanks to you. |
| Me? I thought I was the one who taught you what to do when encountering high water. |
red headassets.rebelmouse.io
Blackassets.rebelmouse.io | You did. But only after you got me into the situation in the first place! It had already been raining heavily when we each arrived at that meeting near my house. Afterward, although I preferred to go straight home, you thought it’d be ok for us to keep to the original plan of me following you into Houston. |
| At the time, it didn’t seem that bad, just rain. |
| Says the woman in the Mercedes G-Wagon who sits high above cars and even other SUVs. Anyway, I can still remember it like it was yesterday … the rain’s pounding down, you’re behind me, we’re talking on the phone about the meeting, and suddenly you go from your normal conversational tone to sounding like what I imagine an air traffic controller would be like — very measured, very direct, very non-emotional. |
| I needed you to pay attention. I could see you were about to hit high water, and I knew my instructions would go against your natural instincts. You needed to keep giving the car gas, but ease up on the accelerator and, no matter what, not brake. |
| And gently “steer” around the cars you could see were stalled out in front of me. Then, you told me to keep saying these words out loud ... “keep it going, keep it going, keep it going.” And then you hung up on me. |
| I knew there was nowhere for you to pull over, and you were frightened. But, by giving you a “mantra” to say out loud, I hoped to focus you on the most critical thing you needed to do. I did not have the time to explain that keeping your foot on the gas, even if just a little, kept you moving forward and prevented water from entering the engine through the exhaust (tail) pipe. I could see past the water and knew you just needed to get through it to reach higher ground. |
| I felt like I was driving a bumper car at a carnival, trying to avoid all the other cars. Finally, a few minutes later, although it felt like an eternity, I was able to park on high ground. Where I stayed for hours, waiting for the water to recede so I could get home. Ever since, whenever I’m on the road during storms, I feel like I have a form of PTSD. Although I probably shouldn’t say that because it’s unfair to those, especially veterans, who truly have PTSD. |
| I understand you do not want to seem like you are diminishing the seriousness of PTSD, but you may have a mild form of it. However, I am not qualified to diagnose it. Nor do I know enough about it to speak intelligently. |
| Just the thought of high water is traumatic and causes me extreme stress. It’s an overwhelming feeling of not having control of a situation that could quickly become a life-or-death scenario. I can’t even imagine what soldiers must feel after seeing combat. They have to face battle day after day, month after month. And, often, year after year. And then they come home and often must fight an entirely different battle. |
| Not all people exposed to traumatic events develop PTSD, but they are more susceptible. In addition to combat exposure, events such as physical abuse or assault, sexual violence, mass shootings, natural disasters … it is a long list. |
| Wow, I never thought about it that way. Even more reason that we all need to be more sympathetic. And while I appreciate that we may not know the details of their story or situation, it shouldn’t stop us from being kind and understanding first, rather than immediately judging someone. |
| Technically, I think you mean empathetic. Regardless, we can all learn more about PTSD. And, mental illness. No one should ever have to suffer alone. We should let family and friends know that it is ok to not always be ok. And, that we are there if they need us. But, remember to always ask for permission before offering help or advice, and respect their wishes if they decline. |
| For someone whose default is being sarcastic, that was very warm and fuzzy. And calming. Similar to when you got me through that high water. And now, I know to recognize my fear, do my best to avoid situations that will trigger me, and, if unavoidable, find a mantra and try to stay calm. |
| Oh, and trust your instincts. Your gut told you not to go to Houston with me. |
| Now you tell me! |
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