Banter Bites

Tick Tock – Even The Young Want To Turn Back The Clock

How do you look back at the "good 'ole days" if they happened before you were even born?

BANTER BITE BACKSTORY: We read the same Axios story about "TikTok's nostalgia economy," and although the focus was "media trends" due to younger people using social media to both make fun of older people and also to flashback nostalgically, of course, we focused on very different aspects of the story.


Red smiled at the idea of Gen Z (she knew they were "much younger" than us, but until she asked Black didn't realize they were born between mid-to-late 1990s and early 2010s), looking backward toward brands she actually recognized, like The Gap for something as basic as hoodies and Abercrombie & Fitch for jeans out of the 1990s. Which made her laugh as some Gen Zs hadn't yet even been born! But what gave her a warm feeling was the idea of them wanting slower, less chaotic times. And maybe even less technology, something she could totally relate to.

Black, meanwhile, was fascinated by how TikTok algorithms work and how it makes it easy for flashback items to "reappear" and then quickly go viral. But she was also relieved to see John Della Volpe, director of polling at the Harvard Kennedy School Institute of Politics, tweet that over 50% of Gen Z (and over 60% of all) polled thought life was better without social media. So, maybe there's hope of returning to a simpler time.

Which makes us both nostalgic (not something Black typically experiences), but also makes us realize that whether fashion (and the resurgence of thrift stores) or even music, at some point, "everything old is new again." And can be traced back to the Bible …although Red prefers this entertaining scene from "All That Jazz," an award-winning musical from 1979.

BANTER BITE BASICS

The intent was always to give two perspectives on any given topic — Red’s and Black’s. And some things will never change. But how we’ve formatted BANTER BITES has … and we see the value in providing both long and short versions.

BANTER BITE BACKSTORY

Everything with us is a story. Years ago, we were working with a branding company, and one of the team imagined us as cartoon characters. (Thank you, Puneet!) People told us they loved our sisterly banter, so we started doing a single-frame cartoon to introduce our monthly columns. Then we used them on slides at speaking engagements (Black’s corporate background taught her how BORING PowerPoint presentations can be, so she refused to have slides filled with words).

Then we modified them so each of us was in our respective environments — Red in the kitchen and Black in her office — and people suggested we syndicate them. (Black, of course, then researched syndication.) And we even used them at a pitch meeting with Hasbro. When we started working with an animation company and saw their version of our “creatures”, we decided they needed to be front and center.

Fairly early on, Black suggested to Red that we start a daily BANTER BITE that we could post on our website and also social media. It could be about something happening in our lives, current events, some obscure fact/study Black happened across, the list goes on and on …Red’s reply? (Keep in mind, she’s the self-proclaimed queen of blah-blah-blah.) “I’m not sure we’ll have enough material to be able to post every day.”

THE REALITY?

To make her point, Black started churning them out based on our conversations — and not only did it seem like there was something every day, but some days they just kept coming, and soon there was a huge backlog.

No, we didn’t publish them all, and we usually don’t post anything on our website on weekends (except for holiday wishes) because we strongly believe weekends shouldn’t be spent on gizmos, although that doesn’t stop Black from working. (FYI, our social media guru schedules posts on Sundays because that’s what the data supports, although we still think people should digitally disconnect on weekends.)

The feedback? Almost instantly,

People told us our BANTER BITES are fun and quick to read. But also relevant to their day-to-day lives – and not just on the day they’re published.

In other words, they didn't have an expiration date! Amazing, since in today's world of social media and constant news, even something from earlier in the day can be considered old or outdated.

FIXING WHAT WASN’T BROKEN

They started as a two-frame cartoon with a sentence or two below them. Then we were advised that, for SEO purposes (in other words, to “please” the online algorithms), we needed to have more words and key phrases. So, we expanded them.

Now, we realize there’s room for both. Some will be short and to the point, while on others we may have more to say (but you’ll have a “keep reading” option).

P.S. – If there’s a topic you want us to talk about, you can email us at Banter@RedandBlack.email.

Red started to write warm and fuzzy Christmas and holiday greetings, but Black said some things are worth repeating … like our simple Christmas post from 2023 (check out the movie clip) …

No matter what holiday you may celebrate, Red can’t help but quote a line from one of her favorite Christmas songs, “Have yourself a merry little Christmas. Let your heart be light. From now on, your troubles will be out of sight.”

And Black can’t help but point out that the song wasn’t introduced in a Christmas movie but in the movie "Meet Me In St. Louis."

Wishing you a merry everything and a happy always!

Sadie Hawkins Day … some may find it sexist. Some may find it inspirational. Others just nostalgic. Our take on it hasn’t changed since we first issued this post. But if you asked Black for a car analogy (she always has one), she’d tell you it’s about taking the wheel and leading the way …

Comic strip or reality show: A group of bachelors participates in a foot race, and whoever's caught by the single woman in the race will become her husband.

BANTER BITE BACKSTORY: We may be sisters, but except for growing up with the same parents in the same house in New York, that may be where the similarities end; especially in terms of dating "protocol" as Black never thought twice about asking boys (and later men) out on a date, while Red never gave it any thought, accepting the convention that boys did the asking. (She did make an exception for her senior prom but was shocked when he accepted.)

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