Banter Bites

Flowers, Chocolates, & An IPO?!

Every day is a good day to tell people you love that you love them.

BANTER BITE BACKSTORY: Red asked Black if she had any specific thoughts about Valentine's Day, expecting her to merely refer to our February column, Red & Black … A Year-Round Valentine.

Instead, Black commented that she thought it was most appropriate that Bumble (the dating app that seeks to empower women) went public this week. She started talking about the company, and how the IPO (Initial Public Offering) made Bumble's 31-year-old founder the world's youngest self-made woman billionaire, and then said she'd try to find a general interest link as she had been reading about in business publications.

Red offered some superficial thanks for the information, but was glad that she wasn't on a Zoom call with her sister as she was rolling her eyes, realizing she never should have asked her "all-business", non-emotional sister about Valentine's Day. And how she should've just sent these Valentine's Day wishes on her own:

To everyone -- couples (whether married, in serious relationships, or just starting out), parents and children, friends, really anyone who celebrates Valentine's Day – here's wishing you a wonderful day filled with love, friendship, and happiness. And don't forget that even after you're done celebrating Valentine's Day, it's still nice to tell the people you love that you, well, love them!

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BANTER BITE BASICS

The intent was always to give two perspectives on any given topic — Red’s and Black’s. And some things will never change. But how we’ve formatted BANTER BITES has … and we see the value in providing both long and short versions.

BANTER BITE BACKSTORY

Everything with us is a story. Years ago, we were working with a branding company, and one of the team imagined us as cartoon characters. (Thank you, Puneet!) People told us they loved our sisterly banter, so we started doing a single-frame cartoon to introduce our monthly columns. Then we used them on slides at speaking engagements (Black’s corporate background taught her how BORING PowerPoint presentations can be, so she refused to have slides filled with words).

Then we modified them so each of us was in our respective environments — Red in the kitchen and Black in her office — and people suggested we syndicate them. (Black, of course, then researched syndication.) And we even used them at a pitch meeting with Hasbro. When we started working with an animation company and saw their version of our “creatures”, we decided they needed to be front and center.

Fairly early on, Black suggested to Red that we start a daily BANTER BITE that we could post on our website and also social media. It could be about something happening in our lives, current events, some obscure fact/study Black happened across, the list goes on and on …Red’s reply? (Keep in mind, she’s the self-proclaimed queen of blah-blah-blah.) “I’m not sure we’ll have enough material to be able to post every day.”

THE REALITY?

To make her point, Black started churning them out based on our conversations — and not only did it seem like there was something every day, but some days they just kept coming, and soon there was a huge backlog.

No, we didn’t publish them all, and we usually don’t post anything on our website on weekends (except for holiday wishes) because we strongly believe weekends shouldn’t be spent on gizmos, although that doesn’t stop Black from working. (FYI, our social media guru schedules posts on Sundays because that’s what the data supports, although we still think people should digitally disconnect on weekends.)

The feedback? Almost instantly,

People told us our BANTER BITES are fun and quick to read. But also relevant to their day-to-day lives – and not just on the day they’re published.

In other words, they didn't have an expiration date! Amazing, since in today's world of social media and constant news, even something from earlier in the day can be considered old or outdated.

FIXING WHAT WASN’T BROKEN

They started as a two-frame cartoon with a sentence or two below them. Then we were advised that, for SEO purposes (in other words, to “please” the online algorithms), we needed to have more words and key phrases. So, we expanded them.

Now, we realize there’s room for both. Some will be short and to the point, while on others we may have more to say (but you’ll have a “keep reading” option).

P.S. – If there’s a topic you want us to talk about, you can email us at Banter@RedandBlack.email.