Words & Banter

RED & BLACK … The History Of Credit Cards?

Design by Sawyer Pennington, Underlying photo by Jon Tyson on Unsplash


red headred head assets.rebelmouse.io

As you know, I love history, but I appreciate many people don’t.


Black's HeadBlack assets.rebelmouse.io

I am one of those people, so not sure where you are going with this.


red headred head assets.rebelmouse.io

Exactly. So, when you first wanted to talk to me about the history of credit cards, I should have known something was up.


Black's HeadBlack assets.rebelmouse.io

Or, at least been curious.


red headred head assets.rebelmouse.io

How was I supposed to know it would make a difference in my life?


Black's HeadBlack assets.rebelmouse.io

Why else would I want to give you a “history lesson”?


Red's HeadRed assets.rebelmouse.io

I don’t know. But in my defense, my husband had just gotten fired, and I was freaking out about a million things, so wasn’t in the mood for a history lesson. And when it came to dealing with our credit cards, I just wanted to be told what to do.


Black's HeadBlack assets.rebelmouse.io

I found it ironic since you always tell me understanding history is critical to understanding how we got to where we are today.

red headred head assets.rebelmouse.io

That’s in the context of world events, not my personal life.

Black's HeadBlack assets.rebelmouse.io

The logic holds in both scenarios. That is why I insisted you learn about the history of credit cards. I knew it would help you.

red headred head assets.rebelmouse.io

Help? It ultimately made all the difference. Not only to me but also to the students we taught at KIPP Houston High School and the hundreds who attended our many student presentations. Not to mention countless adults because most of our speaking engagements include a segment on credit cards.

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It all started in the 1920s with gas charge cards, which were marketed to traveling salesmen as a convenience so they would not have to carry cash. They were “charge” cards in that you charged your purchase and then paid in full at the end of the month.

red headred head assets.rebelmouse.io

When you first explained it, I didn’t think much about it until you asked me where, if I had a Shell card, I would most likely buy gas.

Black's HeadBlack assets.rebelmouse.io

It was a very clever business angle. Gas cards soon led to general-purpose charge cards, like Diners Club and American Express, with the companies making money off the businesses accepting them.

red headred head assets.rebelmouse.io

Growing up, I remember Daddy having a Diner’s Club card. I found it interesting you could use a little plastic card to pay for a meal instead of money. It was like magic.

Black's HeadBlack assets.rebelmouse.io

Then, in the late 1950s, Bank of America … note the word “bank” … issued the first “credit” card – meaning they were extending credit to the cardholder. And, charging interest if they carried a balance.

red headred head assets.rebelmouse.io

The first time you told me this, I thought it might come in handy if I found myself on a game show, but wondered what it had to do with my credit card debt.

Black's HeadBlack assets.rebelmouse.io

In a word … everything. Although credit cards were marketed as a convenience to replace carrying cash or having to write a check, issuers knew they were so easy to use that many people would carry balances. And, they would make money off those people. Lots of money.


red headred head assets.rebelmouse.io

Easy is an understatement. But it certainly explained our mountain of credit card debt.


Black's HeadBlack assets.rebelmouse.io

Would you have looked at them differently if they had been marketed as consumer debt or financial aid?


red headred head assets.rebelmouse.io

That sounds more like warning labels than something to make your life easier.


Black's HeadBlack assets.rebelmouse.io

Exactly. Marketing at its best. Not only convenience, but they were selling “priceless” experiences. Except they carried a huge price tag if you did not have the money to pay the bill in full when it arrived.


red headred head assets.rebelmouse.io

When we taught at KIPP, that message didn’t sink in how I wanted it to. So, I told them to imagine getting dressed up, walking into a bank, and asking to speak to the loan officer. When asked the reason they wanted a loan, they’d respond with, “I saw a great pair of shoes at the mall and want to buy them” or maybe, “I want to go out with my friends to see the latest action blockbuster movie and then go to dinner.”


Black's HeadBlack assets.rebelmouse.io

Yes, and they all started laughing. Until you told them that when they were old enough to have a credit card if they knew they did not have the money to pay the bill when it arrived, it would be no different than a bank loan, except the interest rate would be higher.


red headred head assets.rebelmouse.io

I even started calling credit cards “loan cards”, which definitely made an impact on them. When we tell that story at speaking engagements, I know it hits home for lots of men and women, even if they don’t want to admit it.


Black's HeadBlack assets.rebelmouse.io

I bet many of them can relate to your initial reaction when I suggested you use credit cards as charge cards were first intended … “You mean pay off what you spend each month? Do people do that?”


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For most of us “mere mortals,” it’s an interesting concept. And, although it may not always be realistic, it’s a new way of looking at credit cards.


Black's HeadBlack assets.rebelmouse.io

Actually, it is a very old way. The original way.

April is Financial Literacy Month, so what better time to remember the history – and true purpose – of credit cards? Not as a line of credit or endless funds to buy things, simply as a convenience tool, nothing more.

Photo courtesy of Red’s eldest daughter, Natasha

What does Thanksgiving have to do with shoes?! Or, the fact some of Red’s most memorable Thanksgiving celebrations happened when she lived overseas and introduced the holiday to friends, none of whom were American. But this column from 2022 is bittersweet for Black, as shortly after it ran, her good friend John passed away … yet the memories of Thanksgivings spent together – and of dear friends – live on. (But that still doesn’t explain the shoes …)


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At the risk of asking you a warm and fuzzy question, have you thought about what you’re most thankful for this Thanksgiving?


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Yes.


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I should’ve guessed that you’d take the question literally. Could you expand on that a little, or at least give me a hint?
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Background image by IlijaErceg on iStock

Take a moment and imagine not being able to read this sentence. Now, think about this … if you’re reading this, you’re doing something millions of Americans can’t.


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I’ll admit that I never realized how many people can’t read. It’s something I’ve always taken for granted. That’s until Black and I met someone doing something about it – Jackie Aguilera, now the Project Manager for the Mayor’s Office of Adult Literacy (Houston). Her focus wasn’t only on reading literacy but on “literacies” I’d never heard of, such as financial literacy, health literacy, and digital literacy. But it all starts with the ability to read.


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It is called functional literacy. Obviously, if you are reading this article, you are on the internet. Which has more information than anyone can possibly absorb (and is why news literacy is so critical). Now, imagine if you could not read. All that information … just sitting there. Available to others, but not to you.


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Books are my great escape. Always have been. So, I can’t imagine a life without them.
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Design by Sawyer Pennington, Underlying photo by Jon Tyson on Unsplash
It’s late October, and for most of us, fall is in the air, which is Red’s favorite season. (It might have something to do with all the pumpkin spice products.) Halloween, which has been “marketed” in stores for months, will soon be over. And Election Day, which has been headline news for what seems like forever, is just around the corner. So, why are we linking to an Independence Day column? And one from 2020, no less?


Because now is the time to decide what direction we want to take our country. RED & BLACK … A Time For Independence is about the spirit of independence. And four years later, we feel it’s very sad (and very scary) that our sentiments about our country’s leaders having the strength, courage, and conviction to be independent thinkers are still relevant. Maybe even more than ever before.