Words & Banter

Does The Villain Become A Hero?

Photo by Louis Reed on Unsplash

Red, who's definitely not the business half of Red & Black, has heard over the years – especially from politicians and the media – that drug companies are the bad guys. Charging astronomical prices for drugs. Disclosing dangerous side effects or that it's potentially habit-forming. OK, they may be legally required to disclose that information but they do it at either the end of TV commercials in a way designed to make you "tune out" or, once you buy the drug, in the tiniest print. (OK, be honest, how many of you read the little pamphlet that comes with your medication? Red doesn't, and she was the straight-A student!)

Now, those same companies are spending millions and millions of dollars researching, developing, and testing drugs to prevent or treat Covid-19. Red, like many people, is thrilled at the news of seemingly successful vaccines rolling out any day now. However, at the risk of getting an unwanted business lesson on the drug industry, she comments to Black about all those previous conflicting impressions about the drug industry.

Black knows better than to try and explain to Red how you have to amortize R&D (research and development) expenses, or the fact that drug companies are businesses (not not-for-profit) so have a financial obligation to its shareholders. Not to mention, the issue of why manufacturing drugs has moved overseas. At this point, the bottom-line (pun intended) is that without more information you can't determine if drugs companies are going to be the good guys (although there's a financial implication, and accounting entry, for "goodwill") or the bad guys.

Time will tell … but meanwhile it provoked Black to ask:

Does doing good have to be mutually exclusive from doing well?
Image by filipefrazao on iStock

When you think of cancer, do you think that’s something only older people need to worry about?

Well, you’d be wrong because it’s alarming how many people under 50 are getting cancer. (Think Catherine, Princess of Wales.) And while the exact causes remain under investigation, what we do know is that early detection through cancer screenings is crucial.

It should be a priority for all of us (men and women) – and not only during Cancer Prevention Month but year-round.



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I know that cancer isn’t the “death sentence” it used to be when we were growing up, but it’s still a very scary word. Especially if it’s heard “close to home”.


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When we were young, the word was rarely said. And if it was, it was whispered or referred to as the “ c-word.”


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Kind of like when I had my two miscarriages. No one wanted even to acknowledge, let alone talk about, them. Which made it all the more difficult to get through it, although intellectually, I knew it was not uncommon.


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Unfortunately, neither is cancer. It is the second-leading cause of death in the world, surpassed only by heart disease. But, at least, it is no longer a taboo subject.


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Please don’t make this about numbers. It’s about people. Which you should know. I’m sure you remember when Daddy was diagnosed with parotid gland cancer , which luckily was treatable. And I’ve had skin cancer, although I was very fortunate, it was caught early and easily treated.
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I know you don’t celebrate holidays, so I’m not going to ask you if you have any plans for Valentine’s Day, but you do know that February’s American Heart Month, right?


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Of course. Which means the American Heart Association’s “ Go Red” campaign is in full force. And, they are not talking about you. It is because heart disease is the leading cause of death – for both men and women.


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Don’t you find it ironic that Valentine’s Day – a “fun” holiday about letting people you love and care about know that you’re thinking of them … a holiday filled with Hallmark cards, squishy teddy bears, chocolate hearts – falls in the middle of such a “serious” month-long awareness campaign?
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Until two years ago, Red had never heard of “Dry January” (see our conversation below). But whether or not you’ve taken the challenge, it’s never too late to develop healthy habits. And, FYI, there’s also “Damp January.”



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I keep getting emails about where to go for mocktails. I know alcohol-free cocktails, like Virgin Margaritas, have been around for a while, but I’d never heard that term before. Do you think it has to do with New Year’s resolutions?


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It can if any of your resolutions are to lose weight, save money, sleep better. Or, drink less. Psychologically, January is the month when we “reset”, so a UK-based organization, Alcohol Change UK , started Dry January , where you abstain from drinking alcohol.


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Perfect timing since many people shop, eat, and drink more than usual over the holidays.


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I know you used to drink a glass of Cold Duck on New Year’s Eve, a tradition going back to our childhood, but that hardly counts as drinking. But, I have always wondered why you rarely drink, but never asked.
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