Banter Bites

TV Dinners – No TV Required!

Enjoying your favorite TV show and your favorite foods at the same time … what could be better?

BANTER BITE BACKSTORY: What could be more basic (and nostalgic for many) than the TV dinner, although who would’ve thought something so simple could generate such different reactions from Red & Black?


As a kid, Red loved TV dinners (and truth be told, she still does, but hates the calorie count), especially because she found it a perfect combination of comfort food (with her favorite being fried chicken), convenience, and everything arranged perfectly,

I remember them having four compartments – a meat, two veggies, and dessert. Usually apple cobbler. But as long as there were mashed potatoes, I was happy.

But what made her even happier? The compartments in the aluminum trays! (It’s hard to believe they were replaced with plastic microwave-safe trays 40 years ago.) As weird as it might sound (and as much grief as Black has given her about this for decades), Red used to have a “thing” about her food touching. Not to mention, she had a habit of eating her food one item at a time. Which made TV dinners ideal for her, and regardless of what they might have been named, Red used to love eating them at any time of day. Or night!

Mention TV dinners to Black, and she’ll agree they’re perfect … as an example of brilliant marketing. She’s fascinated by the fact that frozen meals were not a new idea, but they just had never gained traction, until 1953 when television was a new phenomenon. But the connection was due to Swanson, the frozen food company, greatly overestimating demand for Thanksgiving turkeys that year, and was desperate for ideas,

The story goes that a salesman suggested turning the turkeys into frozen dinners using three-compartment aluminum-foil trays similar to what airlines used for in-flight food service. But, the key was tying the marketing campaign to the new must-have prestige appliance – the television. Even the packaging was cleverly designed to look like mini-TVs, including tuning knobs (you have to be a certain age to remember those).

Black wondered if they had any idea how successful “TV dinners” would become, or that they forever changed how people ate their meals – making it acceptable to eat in front of the TV instead of gathering around the dining room table. Red, on the other hand, had never thought about either of those things, preferring to reminisce about the simple joys of TV dinners.

However, when Red learned there was a National TV Dinner Day, she decided the best way to celebrate would be to stroll through her favorite grocery store’s frozen food section and buy at least one … for old time’s sake. And whether it became dinner, lunch, or a just a snack, she’d savor the mashed potatoes and enjoy it … in front of the TV.

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BANTER BITE BASICS

The intent was always to give two perspectives on any given topic — Red’s and Black’s. And some things will never change. But how we’ve formatted BANTER BITES has … and we see the value in providing both long and short versions.

BANTER BITE BACKSTORY

Everything with us is a story. Years ago, we were working with a branding company, and one of the team imagined us as cartoon characters. (Thank you, Puneet!) People told us they loved our sisterly banter, so we started doing a single-frame cartoon to introduce our monthly columns. Then we used them on slides at speaking engagements (Black’s corporate background taught her how BORING PowerPoint presentations can be, so she refused to have slides filled with words).

Then we modified them so each of us was in our respective environments — Red in the kitchen and Black in her office — and people suggested we syndicate them. (Black, of course, then researched syndication.) And we even used them at a pitch meeting with Hasbro. When we started working with an animation company and saw their version of our “creatures”, we decided they needed to be front and center.

Fairly early on, Black suggested to Red that we start a daily BANTER BITE that we could post on our website and also social media. It could be about something happening in our lives, current events, some obscure fact/study Black happened across, the list goes on and on …Red’s reply? (Keep in mind, she’s the self-proclaimed queen of blah-blah-blah.) “I’m not sure we’ll have enough material to be able to post every day.”

THE REALITY?

To make her point, Black started churning them out based on our conversations — and not only did it seem like there was something every day, but some days they just kept coming, and soon there was a huge backlog.

No, we didn’t publish them all, and we usually don’t post anything on our website on weekends (except for holiday wishes) because we strongly believe weekends shouldn’t be spent on gizmos, although that doesn’t stop Black from working. (FYI, our social media guru schedules posts on Sundays because that’s what the data supports, although we still think people should digitally disconnect on weekends.)

The feedback? Almost instantly,

People told us our BANTER BITES are fun and quick to read. But also relevant to their day-to-day lives – and not just on the day they’re published.

In other words, they didn't have an expiration date! Amazing, since in today's world of social media and constant news, even something from earlier in the day can be considered old or outdated.

FIXING WHAT WASN’T BROKEN

They started as a two-frame cartoon with a sentence or two below them. Then we were advised that, for SEO purposes (in other words, to “please” the online algorithms), we needed to have more words and key phrases. So, we expanded them.

Now, we realize there’s room for both. Some will be short and to the point, while on others we may have more to say (but you’ll have a “keep reading” option).

P.S. – If there’s a topic you want us to talk about, you can email us at Banter@RedandBlack.email.