Words & Banter

The Olympics – Memories & Money

Photo by Mawardibahar on iStock

I used to love the Olympics. It was all about, as the introduction to ABC’s Wide World of Sports would say, “The thrill of victory, the agony of defeat.” But it was so much more. As one of my favorite parts of the Olympic coverage was when Olympic host Jim McKay (I’m showing my age) would profile athletes, bringing their backstories to life, making the events more personal, touching, and, often, dramatic.

And today? Well, at the risk of sounding like an old person and the yearning for “the good ‘ole days” when the Olympics were about sports, athletes, and medal counts, it now seems like the word “politics” has cast its ugly shadow on the Games. The “backstories” of the Beijing Games are about protecting our athletes (not just from COVID, but from China hacking cell phones) and whether we should even be competing because of China’s human rights abuses. An Olympics with diplomatic boycotts, and China and Russia using the opening ceremony to declare a “partnership”.

All of which I found myself saying to Black, then making the innocent (or so I thought) comment of wondering why the Olympics just can’t be the way it used to be. For the record, it was a rhetorical question. I didn’t want an answer, I wanted to stroll down memory lane. But Black, of course, felt the need to reply,


Follow the money. The Olympics is big money, with sponsorships generating billions of dollars of revenue and global corporate sponsors spending hundreds of millions of dollars. When we were growing up, it was a sporting event that unified the world, if only for a few weeks. (Plus, there were only a handful of television networks – no cable, no streaming, no social media). Now, it is a commercial event. “Wanting to win” used to be about national pride, now it seems to be about market share.

I knew what she meant and thought about all the “marketing” behind the companies like Ralph Lauren dressing the U.S. Olympic team, but preferred to think about the athletes talking about how they felt when they wore the team uniforms. A feeling of being part of something bigger than themselves, a culmination of years of hard work and dedication, about doing their best for their country. About pride.

But what about when there are moral implications? I know the athletes don’t get to decide where the games are held, but when the host country is one that we have serious humanity issues with, shouldn’t the Olympics and its sponsors stand up for what they believe. I couldn’t help but ask Black, this time hoping for answers, but instead got questions,

If you are the International Olympic Committee with so much money on the line, plus so few countries willing to go to the expense of hosting, especially given the complications due to COIVD, what do you do? If you are a sponsor, who “claims” to value social responsibility (companies are even rated by environmental, social, and governance criteria), how do you make decisions about a country like China that is such a huge business opportunity, even if it is politically intolerant? How many people, let alone companies, do you think have the guts to stand up and do what is right versus what is profitable? And, is there a longer-term price that will be paid?

Maybe I’m being an ostrich, but I didn’t want to think about the future of the Olympics. Instead, I thought about the millions of fans worldwide who love the Olympics and need them more than ever before as they look to them for diversion and inspiration. For me, I’ll look forward to the backstories of this year’s athletes and enjoy my memories of past Olympics vs. wishing that I could change the realities of today.

From back flap of our book, “What I Learned About Life When My Husband Got Fired!” Photographer unknown.

Long before we had an ABOUT page, readers met Red not only through the back flap of our bestselling book, What I Learned About Life When My Husband Got Fired!, but because her crisis was the book’s title! But a lot has happened since Black turned her crisis into a book — a brand — a business. Including a lot of growing up.

And Red? Still warm and fuzzy. Just a lot less sheltered.

WHAT WE SAID THEN

When we started working on the book, Red couldn’t find a photo of her and the girls, so they posed for one in the fall of 2004. Later, our book editor captured Red this way:

After getting a degree in Theater Arts, Red moved back in with her parents until she married an outgoing Englishman and followed his career around the globe. Now she lives in Sugar Land, a suburban city on the outskirts of Houston, Texas. Red is a warm and fuzzy mom whose life revolves around her two red-headed girls. With Red, it's all about the feelings.

WHAT WE DIDN’T KNOW THEN …

We knew Red was used to letting others take the lead. We didn’t know that once she took control, she’d discover how much she was capable of.

We knew her life revolved around her two red-headed girls. We didn’t know how much growing up was still ahead — for them and for Red.

We knew Red had learned a lot when her husband got fired. We probably should have known she’d want to use what she learned to help others.

And we described Red as “warm and fuzzy” and “all about the feelings. ”Still true. She’s just learned that sometimes warm and fuzzy isn’t enough.

AND THERE’S A STORY BEHIND THE PHOTO …

What makes this seemingly ordinary photo remarkable? Red’s in front of the camera!

She was almost always the one behind the camera, so when we needed a photo of her for the book, it had to be staged. In fact, she’s not even sure who took the photo.

At the time, it was simply a photo we needed. Looking at it now, it’s more than that. It captured Red in the middle of the life she’d always dreamed about — and when her girls were still young and being their mom was the center of her world.

She knew they would grow up. She just didn’t know how quickly that picture would become a memory.

A lot has changed since that photo was taken. Including Red.

Same family. Very different approaches to life.

Red is warm and fuzzy. Black is pragmatic and sarcastic.

  • Red leads with her heart. Black leads with her head.
  • Red wants to talk it through. Black wants to solve it.
  • Red gives you the context. Black gives you the bottom line.

Which sounds more like you?

Which brings us to one of our favorite examples: When we had to explain the differences between us for the Introduction to What I Learned About Life When My Husband Got Fired!, Red wrote pages with her usual blah-blah-blah. Black gave the book designer a Microsoft Excel spreadsheet.

Funny thing is that over the years, readers have not only told us which of us they’re more like, but also gone so far as to identify the “Reds” and “Blacks” in their own families. We even had a few who nicknamed themselves (one was “Brown,” another was “Bald”).

So, are you more like Red or Black? Or somewhere in between?


Red's Head Red assets.rebelmouse.io


I know everyone’s always trying to find balance in their life. I thought becoming an empty nester would make that easier, but apparently not. The girls may be grown, but being a mom doesn’t end when your children move out. Between them, Red & Black, and my seemingly endless lists of things to do, I still struggle.


Black's Head Black assets.rebelmouse.io


And, as I am a die-hard workaholic who admits to not having a life, you think I have the answer?


Red's Head Red assets.rebelmouse.io


Excellent point. Never mind.


Black's Head Black assets.rebelmouse.io


However, I do have some suggestions … although I will preface it with, "Do as I say, not as I do."
Keep Reading ...Show less