I will not get into the scientific reasoning why people love watching reruns, but they do. And, it may explain why “I Love Lucy” has been on air for 70 years. (Note: I watched them as reruns, not when originally released.) However, the concept of reruns was, to a great extent, invented by "I Love Lucy" (technically, Lucille Ball and Desi Arnaz) when they negotiated with CBS for the right to own their filmed episodes. (Back then, networks would air shows only once, and when they took breaks from filming, would air a different show – not reruns.) It was a brilliant business decision because it was not long before the real Lucy (Lucille Ball) became pregnant and wanted to ease her production schedule, so the network reran shows, paying the couple (via their production company, Desilu Studios) for the rebroadcast rights. And, they created a second-run syndication market along the way.
Even her pregnancy was groundbreaking, as Lucille Ball was the first woman to appear pregnant on one of the three major television networks (although the show never used the deemed-vulgar word “pregnant,” she was “expecting” or Ricky’s version, “spectin”). “I Love Lucy” was also a first in portraying mixed couples when Lucille Ball, already a star at the time, wanted her real-life husband, a Cuban bandleader, to play her on-screen spouse. Oh my, an all-American redhead married to a Latino man! But, America loved them. And, it seemed that Lucille Ball and her character were interchangeable.
But were they? Lucy Ricardo was constantly trying to break out of the role of a wife who stayed in the kitchen. And dreamed and schemed to break into show business. Often convincing her best friend, Ethel Mertz (I always thought it interesting that Fred and Ethel never had children, and accepted it although I did wonder “why”), to be her partner-in-crime. I felt they were always trying, using comedy as their messaging medium, to say there was more to being a woman than the traditional roles of wife and mother.
Clearly, Lucille Ball was much more than an actress and comedian; she was a trailblazing producer and very shrewd in business. She became one of the first women to own her own TV production company when she bought out Desi’s share of Desilu Studios several years after their divorce. And, besides producing TV classics such as "The Untouchables" and "Mission: Impossible," she was brilliant (and brave) enough to get behind the original Star Trek TV series,
I love Lucy, and the years of laughter and enjoyment. But, I admire Lucille Ball, a true badass back when the censors would never have allowed that word on air.
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