|
|
You're probably tired of hearing me say this, but I'm so excited that we're offering educators and community organizations our book and other materials as FREE online resources! |
|
|
I bet our accountants and attorneys might not feel the same way. |
|
|
At this point, I doubt they'd be surprised. They should be used to us putting philanthropy ahead of profits, although pre-coronavirus we were going to start focusing on a new website and new sources of revenue. |
|
|
Well, COVID-19 changed everything – for everyone. |
|
|
No kidding. But I'll admit that I was surprised when educators reached out to us looking for online resources, including our bestselling book, What I Learned About Life When My Husband Got Fired! It's not as if it's a bestselling textbook. |
|
|
But, it is a State Board of Education approved textbook. Although, I am more excited it is student-approved. What caught me off-guard was when they explained they needed it in a format that could be accessed on a smartphone because many of their students do not have access to computers since schools and libraries are closed.
|
|
|
I know. I also know they were relieved when you said you would immediately get to work on creating the resources they needed, and would also create
a new webpage so they could find everything in one place. But what left them speechless was when they asked the cost, and you said it would be FREE. |
|
|
It just seemed the right thing to do. We are all in this together. We cannot make ventilators or face masks, but we can try to help educators who are looking for new and creative ways to work with their students.
|
|
|
The funny thing is when we started accumulating everything in one place, I realized we already had an assortment of user-friendly resources that had been used with middle school students, high school students, and adult education learners. And they could be used for online learning or even independent study. Resources that are engaging, relevant, and interactive. |
|
|
Stop! You are starting to sound like a textbook salesman. |
|
|
Except everything is FREE! And, as a parent, I know first-hand that teachers are struggling to find effective online resources. Over the last month, I've seen this with both Sawyer and Natasha, so it applies to high schools and colleges. Especially as online resources need to both get – and keep – their attention!
|
|
|
That is a challenge even when you are in their faces. |
|
|
True. That's where I think our newly released animated videos may help engage students of all ages. And the timing couldn't be better! |
|
|
When we partnered with Greater Houston Partnership's UpSkill Houston initiative to create a new series of short animations on soft skills, there was no way to know that we would end up launching them in the midst of the COVID-19 pandemic. |
|
|
Ok, now that they're done, I'll share a secret with you. When you first told me about the idea to have short (less than a minute) videos on "soft skills" – topics like critical thinking, communications, teamwork, etc. – I thought you were crazy. I know that when we met with Hasbro, they suggested our "sitcom characters" should be animated, and that's what we were doing. But we were supposed to be doing "fun" stories that would be of interest to "mere mortals". Not videos on "less than exciting" topics for educational, corporate, and community organization use. |
|
|
One does not preclude the other. Anyway, I had never considered a series on soft skills until I was talking with Peter Beard at UpSkill Houston about my corporate days and how we would hire for technical skills, but fire for lack of soft skills. He was aware we were working on animation and suggested the series.
|
|
|
I'm not questioning the relevance of the topics. I just felt the subject matter was going to be hard to make engaging and fun. |
|
|
Oh ye of little imagination. |
|
|
I'll ignore that because once I started seeing the videos "come to life", I realized how great they were going to be. Especially as a "mere mortal mom" who has seen first-hand how important these skills are in everyday life. And before you say it, yes, that's because you pointed it out to me! |
|
|
I was going to say that your character in the video is one of the reasons why I think they are so effective. The videos clearly and quickly provide the "textbook" definition of a specific soft skill and why it is valuable to employers, as well as my insight as a former corporate executive. However, you show how the skill has a "real life" application in our personal lives. |
|
|
Well, as you pointed out to me years ago, all these skills are transferable not only between industries, but with our personal lives. As a parent, these videos make such great teaching tools.
|
|
|
I do not have children, but I would not refer to them as "teaching tools" … maybe conversation starters. |
|
|
Whatever you call them, when combined with our other FREE resources, I'd like to think we could help a lot of people. I just wish there was a way we could let people know about all of our new and, to me anyway, exciting material.
|
|
|
Which is why we are creating a new website and a strategy to use social media to build our audience. We have to ask, and hope, that people will then share the information with others.
|
|
|
But we have all these FREE resources now! Things that might be useful as we go into summer. How do we let people know that there are truly no strings attached? No "trial period." No hidden fees. Free means free. And that we'll do whatever we can do to help educators and students.
|
|
|
You just did. |
For more information on FREE resources to educators, including getting access to our bestselling book, contact Red at education@RedandBlackBooks.com.
To learn more about Red& Black's partnership with UpSkill Houston, click here.
And, to access the Red & Black Soft Skills Series, go to UpSkillMyLife.org/softskills.
| I still can't get over that LinkedIn post that you sent me about Louis Armstrong. I almost put it on my pile of things to "read later" as I'm not a huge fan of jazz, although I loved him in the movie "High Society" with Bing Crosby and Grace Kelly. |
| I figured the subject line, "Connect these dots … Louis Armstrong," would pique your interest. |
| Well, it did. Although when I first started reading it, I couldn't figure out what a Jewish family who immigrated from Lithuania had to do with one of the greatest jazz musicians of all time. |
| Hence the subject line. It is one thing to hire a young black boy to do odd jobs for your business, but that is very different from treating him as if he was your own child, making sure he was well-fed, and treating him with kindness and respect. |
| Just think about that. Today, a white family caring for a black child may be more common, but that was back in the early 1900s. It must have been almost unheard of and a brave thing to do. |
| And that was on top of any discrimination the Karnofskys may have been experiencing for being Jewish. But they, of all people, would understand the importance of feeling "free" of the prejudice and stereotypes that prevent you from reaching your full potential. |
| I think for anyone to feel truly loved, nurtured, and accepted is a gift, but in those days, it must have felt like a miracle. |
| Is it a "gift" or should it be a "right"? Regardless, as if that was not enough, they also introduced Armstrong to music. Not only teaching him Russian and Jewish songs, but helping him buy his first musical instrument. |
| It sounds like his life, when he was with them, was filled not only with love, but the power of music. I can't help but wonder if he'd have become one of the greatest musicians and composers with such a unique style and sound (both with his voice and his trumpet), if not for the Karnofskys. |
| There is no way to know, but their impact on his life was significant enough that for years Armstrong would wear a Star of David around his neck to remind him of their kindness. |
| But even if he hadn't "become" Louis Armstrong, I'd still like to believe he'd have had a better life because of them. I'm sure there are many other stories like his, we just don't know about them. |
| I am surprised you did not mention Michael Oher and the movie "The Blind Side," especially since we are a storytelling society, and once you hear these stories, it is hard to forget them. |
| No kidding. I've always known that sometimes very simple things can make a huge difference in another person's life, but I never really thought about the power of giving someone the "freedom" to be something more. |
| Freedom is often taken for granted by those that have it, while prized and fought for by those who do not. But, I am not sure that you can just "give" someone true freedom, as I do not think you are talking about civil rights issues. |
| I'm not talking literally. I'm talking in terms of confidence, of opportunities, of not feeling restrained by stereotypes or misconceptions. I think, and I never realized it before reading about Louis Armstrong, how by being appreciated and respected for who you are and given opportunities that others might take for granted – your life can become something truly wonderful. And very different from what it might have been. |
| Yes, it can. Now, imagine if everyone had the right to pursue their potential. But, was that not what the Founding Fathers were thinking when they drafted the Declaration of Independence? When they wrote, "We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty and the pursuit of happiness." |
| It's funny. I was going to ask you what you thought we should talk about for our July column, as we always try to tie it to Independence Day. But I guess this fascinating story about Louis Armstrong couldn't be more perfect. |
| Not to mention, he celebrated July 4th as his birthday. |
| Seriously?! |
| Yes, although after his death, it was discovered that his actual birthday was August 4. |
| Do you think it was intentional, or did he genuinely believe he was born on July 4th? |
| Or, maybe it was his way of celebrating his independence. |
Want to read other columns? Here's a list.