Words & Banter

RED & BLACK ... FREE And Animated

Design by Sawyer Pennington, Underlying photo by Jon Tyson on Unsplash


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You're probably tired of hearing me say this, but I'm so excited that we're offering educators and community organizations our book and other materials as FREE online resources!


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I bet our accountants and attorneys might not feel the same way.


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At this point, I doubt they'd be surprised. They should be used to us putting philanthropy ahead of profits, although pre-coronavirus we were going to start focusing on a new website and new sources of revenue.


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Well, COVID-19 changed everything – for everyone.


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No kidding. But I'll admit that I was surprised when educators reached out to us looking for online resources, including our bestselling book, What I Learned About Life When My Husband Got Fired! It's not as if it's a bestselling textbook.


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But, it is a State Board of Education approved textbook. Although, I am more excited it is student-approved. What caught me off-guard was when they explained they needed it in a format that could be accessed on a smartphone because many of their students do not have access to computers since schools and libraries are closed.


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I know. I also know they were relieved when you said you would immediately get to work on creating the resources they needed, and would also create a new webpage so they could find everything in one place. But what left them speechless was when they asked the cost, and you said it would be FREE.


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It just seemed the right thing to do. We are all in this together. We cannot make ventilators or face masks, but we can try to help educators who are looking for new and creative ways to work with their students.


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The funny thing is when we started accumulating everything in one place, I realized we already had an assortment of user-friendly resources that had been used with middle school students, high school students, and adult education learners. And they could be used for online learning or even independent study. Resources that are engaging, relevant, and interactive.


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Stop! You are starting to sound like a textbook salesman.


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Except everything is FREE! And, as a parent, I know first-hand that teachers are struggling to find effective online resources. Over the last month, I've seen this with both Sawyer and Natasha, so it applies to high schools and colleges. Especially as online resources need to both get – and keep – their attention!


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That is a challenge even when you are in their faces.


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True. That's where I think our newly released animated videos may help engage students of all ages. And the timing couldn't be better!


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When we partnered with Greater Houston Partnership's UpSkill Houston initiative to create a new series of short animations on soft skills, there was no way to know that we would end up launching them in the midst of the COVID-19 pandemic.


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Ok, now that they're done, I'll share a secret with you. When you first told me about the idea to have short (less than a minute) videos on "soft skills" – topics like critical thinking, communications, teamwork, etc. – I thought you were crazy. I know that when we met with Hasbro, they suggested our "sitcom characters" should be animated, and that's what we were doing. But we were supposed to be doing "fun" stories that would be of interest to "mere mortals". Not videos on "less than exciting" topics for educational, corporate, and community organization use.


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One does not preclude the other. Anyway, I had never considered a series on soft skills until I was talking with Peter Beard at UpSkill Houston about my corporate days and how we would hire for technical skills, but fire for lack of soft skills. He was aware we were working on animation and suggested the series.


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I'm not questioning the relevance of the topics. I just felt the subject matter was going to be hard to make engaging and fun.


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Oh ye of little imagination.


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I'll ignore that because once I started seeing the videos "come to life", I realized how great they were going to be. Especially as a "mere mortal mom" who has seen first-hand how important these skills are in everyday life. And before you say it, yes, that's because you pointed it out to me!


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I was going to say that your character in the video is one of the reasons why I think they are so effective. The videos clearly and quickly provide the "textbook" definition of a specific soft skill and why it is valuable to employers, as well as my insight as a former corporate executive. However, you show how the skill has a "real life" application in our personal lives.


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Well, as you pointed out to me years ago, all these skills are transferable not only between industries, but with our personal lives. As a parent, these videos make such great teaching tools.


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I do not have children, but I would not refer to them as "teaching tools" … maybe conversation starters.


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Whatever you call them, when combined with our other FREE resources, I'd like to think we could help a lot of people. I just wish there was a way we could let people know about all of our new and, to me anyway, exciting material.


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Which is why we are creating a new website and a strategy to use social media to build our audience. We have to ask, and hope, that people will then share the information with others.


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But we have all these FREE resources now! Things that might be useful as we go into summer. How do we let people know that there are truly no strings attached? No "trial period." No hidden fees. Free means free. And that we'll do whatever we can do to help educators and students.


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You just did.

For more information on FREE resources to educators, including getting access to our bestselling book, contact Red at education@RedandBlackBooks.com.

To learn more about Red& Black's partnership with UpSkill Houston, click here.

And, to access the Red & Black Soft Skills Series, go to UpSkillMyLife.org/softskills.


Want to read other columns? Here's a list.

When Red first heard Black talking about the importance of "soft skills," she didn't even know what she was referring to, let alone that they would be important to her life. So, Black explained that it was a term used to describe intangible but essential skills, such as critical thinking and problem-solving, communications, and conflict management.

Red, trying to be sarcastic, then asked if there was such a thing as “hard skills,” Black matter-of-factly told her those are tangible and technical skills such as computer skills.

Of course, Black couldn’t pass up an opportunity for sarcasm and explained that although there’s consensus about the importance of soft skills, there’s debate about what they should be called, with her favorite being the Texas Education Agency (TEA) calling them "21st Century Skills" – although she's old enough to remember they were important in the 20th Century, too.

But would anyone call them “Mom Skills”? Well, Red couldn’t help but remember the time Black told her, “Your job is every bit as demanding as a corporate position, and, in fact, you use many of the same skill sets.”Not something Red could ever have imagined, but it made sense once she better understood what soft skills are and how they are used. But then Black took it a step further,

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Red was your typical straight-A student, getting great grades starting in kindergarten straight through to graduating from college.(Black’s grades were less than stellar, plus she was a discipline problem – some things never change.) And then, excited and proud of herself, Red thought she was done. Black, on the other hand, thinks of education as something that never ends, and much to the chagrin of students, will tell them,

Homework never ends; it just is called “research” when you get older.

Over the last few years, Red has come around to Black’s way of thinking and realizes it’s a mindset. And that education is more than the classes you take in school.

September is when students of all ages are back in school, but it’s also National Literacy Month, which is about so much more than reading and writing. Literacy includes things like Digital Literacy, Financial Literacy, Health Literacy, and even News Literacy. (As the linked Conversation Starters indicate, Red was the “poster child” of a highly educated person who lacked many of these basic literacy skills.)

So, we challenge you to find a topic that interests you or one you could benefit from learning (personally or professionally) and start doing your homework.

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For many of us, Labor Day marks the end of summer (temperatures aside), and as we switch from a summer holiday mindset back to the “real world”, we can’t help but feel overwhelmed.

You don’t need us to tell you how falling back into a work or school routine can be challenging, especially if you’re facing a backlog of tasks and responsibilities. And, if that wasn’t bad enough, the “silly season” is just around the corner. (Red has been seeing Halloween decorations since mid-July, which means Thanksgiving and all the winter holidays aren’t far behind.)

But you don’t need us to tell you why you feel overwhelmed; you need help dealing with being overwhelmed.

When our new website goes live next year, one of the major sections will be THE DAILY HELP, where you’ll find easy-to-implement tools to get your day back on track and feel more in control.

But that doesn’t help you … NOW. So, here are a handful of our favorite posts to help you deal with daily challenges we all face. (Red admits that she picked the ones she felt she needed to reread.)

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