Banter Bites

Gotta Sing. Gotta Dance. Gotta Think.

Once upon a time, musicals only provided entertainment and an escape from reality. But today, they can also enlighten us!

BANTER BITE BACKSTORY: At first glance, the film opening of "In The Heights" is all about the excitement of song and dance in the grand tradition of musicals, something that Red absolutely loves, whether live theater or a movie; but Black sees musicals not only as business ventures but as a reflection of the times.


The movie premiere of the multiple Tony-award-winning Broadway musical "In The Heights" was delayed by COVID-19 (it seems "everything" was delayed) and now is premiering in movie theatres and also streaming on HBO-Max. Red can't wait to see it on the big screen as she's desperate to go back to the movies, and since she loves musicals, it's a definite win-win. (And that doesn't include the popcorn!)

Black, on the other hand, has a different interest in the movie,

I know you do not want to hear about the business logic behind jointly releasing and streaming movies, so I will focus on how "In The Heights" has broken dramatically with how Latinx are usually portrayed. Instead of stereotyping the characters in supporting or minor roles, it has created an authentic story and starring roles. Not only has that expanded the target audience, but it shows how we all, regardless of ethnicity or background, have dreams, aspirations, and struggles.

But while the musical, which Lin-Manuel Miranda wrote before he went on to the phenomenal success of "Hamilton, the Musical," is considered ground-breaking in its positive focus on Latinx, it has still managed to draw criticism for a lack of dark-skinned Afro-Latino actors in both the general cast and especially the more prominent roles.

And while Miranda has responded that he "can hear the hurt and frustration" and is "truly sorry," it wasn't the first time a Latinx-themed musical was criticized for colorism, albeit it had been decades, as Red (the former theater major) points out,

"West Side Story" (both the play and the movie) was criticized for having a mostly white cast wearing dark make-up and speaking with accents. At the time, authenticity obviously wasn't important, as in the movie even Natalie Wood's singing was not hers, they dubbed in an opera singer. However, it was ground-breaking in that it broke the mold of "happy" musicals where everyone lived happily-ever-after by having lead characters "killed off" in front of the audience's eyes.

Just talking about "West Side Story" brings back memories, but since Steven Spielberg will be releasing a remake later this year, we'll have plenty of time to reminisce.

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BANTER BITE BASICS

The intent was always to give two perspectives on any given topic — Red’s and Black’s. And some things will never change. But how we’ve formatted BANTER BITES has … and we see the value in providing both long and short versions.

BANTER BITE BACKSTORY

Everything with us is a story. Years ago, we were working with a branding company, and one of the team imagined us as cartoon characters. (Thank you, Puneet!) People told us they loved our sisterly banter, so we started doing a single-frame cartoon to introduce our monthly columns. Then we used them on slides at speaking engagements (Black’s corporate background taught her how BORING PowerPoint presentations can be, so she refused to have slides filled with words).

Then we modified them so each of us was in our respective environments — Red in the kitchen and Black in her office — and people suggested we syndicate them. (Black, of course, then researched syndication.) And we even used them at a pitch meeting with Hasbro. When we started working with an animation company and saw their version of our “creatures”, we decided they needed to be front and center.

Fairly early on, Black suggested to Red that we start a daily BANTER BITE that we could post on our website and also social media. It could be about something happening in our lives, current events, some obscure fact/study Black happened across, the list goes on and on …Red’s reply? (Keep in mind, she’s the self-proclaimed queen of blah-blah-blah.) “I’m not sure we’ll have enough material to be able to post every day.”

THE REALITY?

To make her point, Black started churning them out based on our conversations — and not only did it seem like there was something every day, but some days they just kept coming, and soon there was a huge backlog.

No, we didn’t publish them all, and we usually don’t post anything on our website on weekends (except for holiday wishes) because we strongly believe weekends shouldn’t be spent on gizmos, although that doesn’t stop Black from working. (FYI, our social media guru schedules posts on Sundays because that’s what the data supports, although we still think people should digitally disconnect on weekends.)

The feedback? Almost instantly,

People told us our BANTER BITES are fun and quick to read. But also relevant to their day-to-day lives – and not just on the day they’re published.

In other words, they didn't have an expiration date! Amazing, since in today's world of social media and constant news, even something from earlier in the day can be considered old or outdated.

FIXING WHAT WASN’T BROKEN

They started as a two-frame cartoon with a sentence or two below them. Then we were advised that, for SEO purposes (in other words, to “please” the online algorithms), we needed to have more words and key phrases. So, we expanded them.

Now, we realize there’s room for both. Some will be short and to the point, while on others we may have more to say (but you’ll have a “keep reading” option).

P.S. – If there’s a topic you want us to talk about, you can email us at Banter@RedandBlack.email.