Banter Bites

Who Said The Customer Is Always Right?

Want good customer service? Good behavior is a good start.

BANTER BITE BACKSTORY: We grew up hearing the expression "the customer is always right," and Red certainly agreed with it; and while Black understood the customer service aspect of it, she did question its impact on employees (why would you "automatically" side with a customer over an employee without knowing the details). And that was before the pandemic changed everything, but especially customer behavior.

Until recently, Red didn't think much about why the customer was "always right," but it reminded her of years ago when Black shared her amusing (or, at least, to Red) version of the Golden Rule, "He who has the gold, rules. "So, wouldn't that also apply to customers? Wouldn't a happy customer be a loyal customer?


As much as Black wanted to get into all the reasons why the cliché of the customer always being right didn't make sense, or even that the concept evolved into focusing on positive customer experiences (the pandemic has resulted in some positive changes and trends), she realized that customers' combative behavior is hurting us all, so what needs to be said is,

I get it. Everyone, myself included, is tired of the pandemic and the associated "politics". Emotions are running high, and tolerance and patience are running low. However, none of that is an excuse for rude or aggressive behavior. The customer is not only not always right. But, can be flat-out wrong. Full stop.

Of course, Red, although not trying to minimize the impact of Black's statement, couldn't help but think of a scene in a movie (a car-related one, no less),

One of my favorite scenes from "Ford vs. Ferrari" is when a rather rude and obnoxious customer tells Christian Bale's character (who's British) that "in this country, the customer is always right" and Bale replies, "yeah, bunch of nonsense."

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