Words & Banter

Allergic To Math?

Dear Data Geek, where is my sister, and what have you done to her?

For as long as I can remember, including her entire adult life, my sister has always seemed allergic to numbers. She was a straight-A student, so did well in math, but only because she worked at it. However, she was never comfortable with numbers or mathematical concepts. I, on the other hand, thought math was fun. Maybe it was a self-fulfilling prophecy as growing up our mother would joke that the reason I excelled in math was because I substituted dollars for apples and oranges when doing word problems.

Fast forward to when my sister was 40+ years old and her husband was fired. She was panicked because she did not know the first thing about personal finance and was certain it would take an M.B.A. (she has a theater arts degree) to understand it. I sarcastically asked her if she could add and subtract, and when she acknowledged she could, I let her know she was more than qualified. However, it was my "light bulb moment" because the resulting conversation made me realize it was the financial terminology that was creating the problem, along with the fact she was creating roadblocks in her mind that did not need to exist.

Fast forward … Today, my sister's youngest daughter plays volleyball and loves the statistics – whether hers, her teammates, or the team and where they stand in terms of the competition. Is she a math wizard? Probably no more so than her mother, but her attitude toward numbers and statistics is very different. She loves them because they intrigue her and have a purpose. So much so that, much to her mother's amazement, she voluntarily took a statistics course. Which is something I would have done (actually, I did take mathematical statistics as an elective in college).

So, imagine my surprise when my sister started analyzing the statistics provided by MailChimp on last week's email newsletter – letting me know open rates and click rates, and even comparing them to previous email campaigns. We only started using MailChimp a few months ago (shortly after we launched our new website), creating newsletters to provide our followers with food-for-thought (we have nothing to sell – as we have not even put our bestselling book on the site … yet).

I know that if I had asked my sister to "analyze data" she would have freaked out (that is her default setting), but because the numbers had a purpose and were clearly presented, her curiosity prompted her to review them. Which, besides giving information on our email campaign, provided proof that …

When something is relevant, we seem to ignore the mental roadblocks that we might otherwise have built.
Background image by IlijaErceg on iStock

Take a moment and imagine not being able to read this sentence. Now, think about this … if you’re reading this, you’re doing something millions of Americans can’t.


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I’ll admit that I never realized how many people can’t read. It’s something I’ve always taken for granted. That’s until Black and I met someone doing something about it – Jackie Aguilera, now the Project Manager for the Mayor’s Office of Adult Literacy (Houston). Her focus wasn’t only on reading literacy but on “literacies” I’d never heard of, such as financial literacy, health literacy, and digital literacy. But it all starts with the ability to read.


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It is called functional literacy. Obviously, if you are reading this article, you are on the internet. Which has more information than anyone can possibly absorb (and is why news literacy is so critical). Now, imagine if you could not read. All that information … just sitting there. Available to others, but not to you.


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Books are my great escape. Always have been. So, I can’t imagine a life without them.
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Design by Sawyer Pennington, Underlying photo by Jon Tyson on Unsplash
It’s late October, and for most of us, fall is in the air, which is Red’s favorite season. (It might have something to do with all the pumpkin spice products.) Halloween, which has been “marketed” in stores for months, will soon be over. And Election Day, which has been headline news for what seems like forever, is just around the corner. So, why are we linking to an Independence Day column? And one from 2020, no less?


Because now is the time to decide what direction we want to take our country. RED & BLACK … A Time For Independence is about the spirit of independence. And four years later, we feel it’s very sad (and very scary) that our sentiments about our country’s leaders having the strength, courage, and conviction to be independent thinkers are still relevant. Maybe even more than ever before.

Design by Sawyer Pennington, Underlying photo by Jon Tyson on Unsplash


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I have a confession to make, which I’m sure will make you roll your eyes.


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Interesting caveat and probably true.


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Every time we talk with Jackie (Aguilera) from the Mayor’s Office of Adult Literacy and hear what she’s doing in the world of adult education, I feel like I’m back in school and having to take copious notes.


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I am more than happy to send you “homework assignments” as I come across relevant articles and research.
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