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Red and Black In Prison

Are you interested in the welfare of offenders? Would you visit a prison? Red admits that she answered both questions with an emphatic, "No!" So, what changed her mind? And how did we end up in the criminal justice world? For a quick overview, read our February 2013 column, "Red & Black … Are In Prison?" (Oh, and the question Black said she would one day ask … well, she has been asking it more and more these days.)

"Red" versus "Black" Perspectives:

  • RED (the warm & fuzzy stay-at-home mom): "When we first started on our journey into the prison world, my thought was that these men are criminals and our time should be spent on people in the "free world". And there was certainly no way I would ever visit a prison. However, after watching 11+ hours of raw video footage of the men who voluntarily participated in the pilot program at Stringfellow Unit, they went from being offenders known by their prison identification numbers to people, each with their own stories. Men who wanted better – not only for themselves, but for their children and grandchildren. And, as a mom, I saw hope and opportunity to change not only their lives, but their families. Furthermore, after I watched the last interview, I turned to my sister and told her that I was contacting the chaplain in the morning to arrange for us to meet the men. I wanted to tell them in person how much their words affected me and my outlook on offenders."
  • BLACK (the pragmatic retired business executive): "I appreciate that there may be moral and/or social reasons to help those within the criminal justice system, but put that aside for the moment. The cost of Texas state prisons is approximately $60 a day/person. At $25 per person, our book/program costs less than half a day in prison. In terms of recidivism, if you merely delay their return one day, you have over a 100% ROI (Return on Investment). Anything over that is just gravy. So, if our book/program can possibly contribute to the reduction in recidivism, it is a small investment ... with huge upside potential. And, that does not take into consideration the impact it may have on family members because how do you calculate the financial savings in terms of individuals who might have ended up in prison, but now have taken control of their lives instead of having their lives control them?"
Design by Sawyer Pennington, Underlying photo by Ye Jinghan on Unsplash

Second Chance Month may almost be over, but giving someone a second chance, especially for those who’ve been on the wrong side of the law, shouldn’t end when April does. Because we’ve all made mistakes, and a second chance is a gift that can make all the difference, as Red dramatically learned below



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I had no idea that April was “Second Chance Month” until you sent me the official proclamation. I find it interesting that in the midst of juggling our usual million and one Red & Black things, your interest in criminal justice, which I know you consider a “passion project”, is as strong as ever, maybe even stronger.


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It is not intentional, sometimes “passion projects” find you. And, when you least expect it.


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Or where you least expect it! Only you would take a “field trip” to a men’s prison.


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I will not get on my soapbox about how our education system contributes to the criminal justice problem. I will never forget a friend of mine who was formerly incarcerated telling me, “Rehabilitating people makes the assumption they were habilitated in the first place.”


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When you stop and think about that statement, it’s pretty powerful! But I have to smile as once upon a time you, and I, used words like “offenders” and “prisoners” until we learned how our choice of words could be dehumanizing.


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Says the woman who once believed in the idea of “lock ’em up and throw away the key”.
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Photo by mevans on iStock
We first ran the post below five years ago, and we’re glad April’s no longer Autism Awareness Month but now is Autism Acceptance Month. Especially as autism seems to have become more commonplace (partially due to improved diagnosis, but also less stigma). Most important, though, is learning about autism, including how to talk about it in a non-judgmental way … because that’s what helps all of us move from awareness to acceptance.


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Did you know that April's Autism Awareness Month? I wasn't aware (pun intended) of it until I read our local homeowner's monthly newsletter and it caught my eye.


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Actually, last month the founding organization, the Autism Society, changed "Awareness "to "Acceptance" to foster inclusivity, as knowing about something is very different from accepting it. But I am guessing that is not the point of this call.


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Although it isn't autism, it reminded me of years ago when we found out that Natasha has learning disabilities.


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I think you mean DIFF-abilities.


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Of course, that's another thing I remember. I was focused on the negative aspects of her diagnosis until you asked me, point-blank, "Why are they called disabilities?" And proceeded to explain that everyone has different strengths and weaknesses.


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Exactly! Imagine the world if everyone excelled at math, but flunked English. Or, a world of lawyers, but no musicians. Some people are better at social skills, while others excel at handling technical data. Why not just say that people who have different skillsets and abilities have DIFF-abilities versus making them feel like they have shortcomings?
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What do you get when you combine Black's corporate, consulting, and entrepreneurial background (not to mention expertise in business development and strategic planning) with Red's perspective as a mom and self-proclaimed "mere mortal"?

Combining our extremely different backgrounds with our experience as consumers (at significantly different price points) and ability to target varied audiences provides interesting and, hopefully, valuable insight — whether you're a small company, a nonprofit, a major corporation, or somewhere in between.

Interested In Working With Red & Black?

Maybe you're intrigued by our business story and detours (intended as a sitcom, our bestselling book, "What I Learned About Life When My Husband Got Fired!", was launched by Neiman Marcus and then detoured into the world of education and then criminal justice). Or, maybe, you just want to use Black's racing stories and analogies (she was the first woman to race the road course at Indianapolis Motor Speedway).

But how to use us?

  • Do you need content and associated products?
  • Could we be a good fit as part of your marketing and social media strategy?
  • Are you looking for creative and effective personal and professional development programming for your employees (covering soft skills, silo-busting, and personal finance)?

We don't believe in one-size-fits-all, so instead of a long "menu of ideas" ... we prefer to work with you, understanding your needs and objectives, so we can provide real-world content tailored specifically for you.

BOTTOM LINE: Whether you're interested in creative content, licensing, speaking engagements, bulk book purchases, custom programs, or something you haven't quite defined yet — we're open to ideas and brainstorming. And if it makes sense for all of us ... we'll find a way to make it happen.

For more information, please contact Black at Business@RedandBlack email.