Banter Bites

The Greatest Broadway Opening … Ever

As the song says, "They say the neon lights are bright on Broadway, they say there's always magic in the air on Broadway" … and now it's all coming back!

BANTER BITE BACKSTORY: Although we live in Texas, we're originally from New York, and as different as we are, one thing we have in common is a love of Broadway, so we're excited about the re-opening of Broadway, even if for very different reasons.


For Red, the re-opening of Broadway's a return to better times, and even if she doesn't get to New York soon, it reminds her of falling in love with the theater – from Shakespeare to musicals, dramas to comedies – and why she majored in it at college. Yet her introduction to Broadway, which was less than 30 miles from where we grew up on Long Island, started thousands of miles away in London. At the time, Black was attending (not sure "studying" would be an accurate description) London Business School for the final semester of her M.B.A., and as Red's 16th birthday gift had her visit for a few weeks.

On one of Red's first nights in London, Black took her to the West End to see "The Crucifer of Blood" at the Haymarket (its "proper" name is the Theatre Royal Haymarket and to this day remains Red's favorite theater) starring Keith Michell. Red had avidly watched him years prior as he portrayed Henry VIII in the Masterpiece Theater series, and that night, she watched him play Sherlock Holmes on stage and,

I can remember it as if it was yesterday. Watching a live performance was magical and inspiring, and I felt like it brought all of us in the audience together. There's something very powerful about the theater "experience", and although there'll be various safety precautions, I'm excited Broadway's coming back. And I'd love to see Six, the acclaimed British musical about the six wives of Henry VIII, which was hours from its first-night opening when theaters closed.

Black remembers the first Broadway show she ever saw, Finian's Rainbow, when she was about 10-years-old. She hated it because she thought the storyline was far-fetched, and people didn't just break out in song for no apparent reason. (Obviously, she's always been pragmatic.)

Years later, Black was pursuing her M.B.A. at New York University, took an accounting class from one of the Shubert Organization founders, and was introduced to the business side of theater and immediately took an active interest. First in the history of what made Broadway, Broadway, and then she started going to the Broadway "hits" to understand what the market wanted. Looking at how Broadway continually seemed to reinvent itself to survive (there's a soon-to-be-released documentary, "On Broadway"), although it will face daunting financial odds.

And now that reinvention will include the recently signed "New Deal" where the theater industry itself (theater owners, producers, creatives, casting directors, even union leaders) has committed to reforms that will ensure equity, diversity, inclusion, accessibility, and belonging. Of course, Black can't help but point out the elephant in the room (or is it the elephant on stage?),

Broadway has long been known as "The Great White Way," and although it was because of all the electric white lights on the theatre marquees and billboards, there is a "politically incorrect" connotation to that phrase. However, the Broadway that closed in March 2020 will be very different when it reopens … and hopefully will be the beginning of a strong season and a bright future.

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BANTER BITE BASICS

The intent was always to give two perspectives on any given topic — Red’s and Black’s. And some things will never change. But how we’ve formatted BANTER BITES has … and we see the value in providing both long and short versions.

BANTER BITE BACKSTORY

Everything with us is a story. Years ago, we were working with a branding company, and one of the team imagined us as cartoon characters. (Thank you, Puneet!) People told us they loved our sisterly banter, so we started doing a single-frame cartoon to introduce our monthly columns. Then we used them on slides at speaking engagements (Black’s corporate background taught her how BORING PowerPoint presentations can be, so she refused to have slides filled with words).

Then we modified them so each of us was in our respective environments — Red in the kitchen and Black in her office — and people suggested we syndicate them. (Black, of course, then researched syndication.) And we even used them at a pitch meeting with Hasbro. When we started working with an animation company and saw their version of our “creatures”, we decided they needed to be front and center.

Fairly early on, Black suggested to Red that we start a daily BANTER BITE that we could post on our website and also social media. It could be about something happening in our lives, current events, some obscure fact/study Black happened across, the list goes on and on …Red’s reply? (Keep in mind, she’s the self-proclaimed queen of blah-blah-blah.) “I’m not sure we’ll have enough material to be able to post every day.”

THE REALITY?

To make her point, Black started churning them out based on our conversations — and not only did it seem like there was something every day, but some days they just kept coming, and soon there was a huge backlog.

No, we didn’t publish them all, and we usually don’t post anything on our website on weekends (except for holiday wishes) because we strongly believe weekends shouldn’t be spent on gizmos, although that doesn’t stop Black from working. (FYI, our social media guru schedules posts on Sundays because that’s what the data supports, although we still think people should digitally disconnect on weekends.)

The feedback? Almost instantly,

People told us our BANTER BITES are fun and quick to read. But also relevant to their day-to-day lives – and not just on the day they’re published.

In other words, they didn't have an expiration date! Amazing, since in today's world of social media and constant news, even something from earlier in the day can be considered old or outdated.

FIXING WHAT WASN’T BROKEN

They started as a two-frame cartoon with a sentence or two below them. Then we were advised that, for SEO purposes (in other words, to “please” the online algorithms), we needed to have more words and key phrases. So, we expanded them.

Now, we realize there’s room for both. Some will be short and to the point, while on others we may have more to say (but you’ll have a “keep reading” option).

P.S. – If there’s a topic you want us to talk about, you can email us at Banter@RedandBlack.email.