Product Mentions

	I know you love to research things, but most of the time my eyes glaze over with what interests you, which is why I appreciate that you only send me select articles. Like the one you sent me about companies spending a significant portion of their marketing budgets on influencers, which I found fascinating and a little scary.
	Why spend money on “old-fashioned” advertising when you can pay someone to casually “love” your product on social media?
	I guess because some people find influencers relatable. And real. Like a stylish best friend … or a trusted expert.
	It was a rhetorical question.
	But we’ve touted products we use. How many companies were mentioned in our bestselling book, “What I Learned About Life When My Husband Got Fired!”?
	Do you want the Excel spreadsheet? But, the difference is we used the product or service. And, had for years. Not only were we not paid — we paid for the items.
	So, are you saying that if we ever mention something, it’s because we actually use it? No paid advertisements. No freebies. No secret deals.
	Exactly. And, if someone asks us to “test-drive” something … we will state that. We are not influencers — we are real sisters, talking about real life.

Real Sisters. Real Life. Real Stories.